Susan Cuevas: Director of E-Commerce and Digital Strategy in Los Angeles, CA

Drive and execute digital efforts for a full-service advertising agency delivering strategies for website replatforms, redesigns, marketing email campaigns and paid media to high-profile clients. Manage daily website operations and project manage development initiatives to assure conversions, website uptimes and enterprise-wide improvements of individual branded websites utilizing best business practices, focusing on world-class user experiences. Lead and execute digital marketing efforts for numerous clients from concept to deployment, analyzing conversion data to continuously optimize website, campaign, mobile, display and ppc performance.

Oversee day-to-day B2C and B2B operations and site management, third party partnerships and project management for an award-winning Top 200 Internet Retailer with online, catalog and salesforce presence. Manage and lead various and multiple new projects, collaborating with cross-functional divisions to develop and execute company-wide incentives. Partner with senior leadership to define roadmap, strategies and omni-channel initiatives, website enhancements and system integrations.

Managed overall requirements gathering, planning, resourcing, execution and delivery of multiple company-wide projects. Accountable for identifying and managing scope, cost, schedule and risk. Provided tactical management, leadership and best practices, supporting cross-functional project teams. Build strong relationships with international cross-functional technical teams, stakeholders, sponsors, business units and project managers. Maintained alignment and prioritized projects with other business units and company’s roadmap.

Oversaw day-to-day B2B and Drop Ship business operations, product management, fulfillment and vendor management. Led effective strategies for site enhancements, sales profit margins and digital affiliate programs. Managed multiple international affiliate accounts, Customer Service team, Order Management, Buyers, Sourcing, Inventory Control, Fulfillment and Sales. Partnered with executive team to develop Open-to-Buy plans, product performance, markdowns and forecasting.

Managed general operations for B2C and B2B branded websites, including customer service, order management, fulfillment and logistics. Championed and directed key digital marketing efforts including SEM, SEO, Email Marketing and Af?liate programs. Partnered with PR to execute profitable social media branding strategies, increasing online traffic and sales.

Responsible for day-to-day merchandising efforts, including Open-to-Buy plans, supporting sales objectives and strategic planning. Accountable for weekly/monthly analysis reports, identifying key performance indicators, proposing actions for under-performing lines, markdowns, re-pricing and inventory management. Provided support to Merchandisers, Buyers and Sales divisions during trade shows, to develop product categories and increase brand awareness.

Accountable for all digital content management, including product images and uploads, specifications, inventory and copywrite. Product copywriter for newsletters and marketing campaigns. Product placement and digital merchandising, supporting marketing campaigns, sales objectives and industry trends. Produced reports, identifying key performance indicators, stock levels, aging and sell-through. Proactively conduct testing of functionality, usability and platform updates. Partnered with Customer Service, Order Department, Logistics and Supply Chain to ensure delivery and customer satisfaction.

Responsible for product management and digital content uploads; including specifications, images, copy and inventory. Execute digital merchandising efforts, supporting company and marketing initiatives. Manage inventory levels, to ensure product availability. Conduct daily quality assurance and functionality testing, of all website features. As Team Lead, provide training and coaching on new technology enhancements to entire web team. Work closely and support Customer Service, Order and Shipping divisions to meet and exceed customer satisfaction guidelines.

Managed day-to-day store operations, including scheduling, staffing, inventory management, markdowns and financial reporting. Supervised staff and delegated daily task and assignments. Responsible for recruitment, new hires, training, coaching and performance assessments. Collaborated with District and Merchandising leadership to execute visual merchandising corporate initiatives, including product placement, presentation and signage.