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Product Manager - Outdoor & Work

Project Management

A creative and driven leader with a passion for innovative product creation and bringing stories to life. A believer that diverse and inclusive teams have the most potential to yield the best business results. Expert at driving brand and merchandising excellence from concept to development and implementation of go-to-market strategies. Creative problem solver who is very entrepreneurial with a history of pioneering new business initiatives. Strong skills in inspiring teams, design thinking, and curiosity. Known for identifying trends, realizing technical innovations, and creating products and brand strategies that maximize profits and brand appeal. Proven record of delivering business profitability with category growth and market share. Highly skilled in cross-sectional team management and influence with a focus on process streamlining. I believe in the power of big ideas that challenge the status quo and the ability of passionate people to bring them to life. 

eBay Inc. is a global commerce leader connecting millions of buyers and sellers around the world. They enable economic opportunities for individuals, entrepreneurs, businesses, and organizations of all sizes and are committed to building a more inclusive, sustainable, and circular economy. 

Responsible for developing integrated personalized experiences across eBay Motors including the Motors homepage (second most-trafficked site on eBay), My Garage, browse, and SEO
Collaborate with researchers, designers, and engineers to improve the Parts and Accessories category experience 
Partner with large cross-functional teams and international business units to define product and business strategies, operation plans, and detailed roadmaps that span multiple eBay sites ensuring specific regional priorities are integrated and prioritized for the best global impact 
Communicate team status and priorities to executives, partner teams, and product teams
Leverage data to impact selling flows allowing sellers to better describe an item and the vehicle it fits so their items have increased visibility and conversion
Leverage data to allow buyers to quickly locate parts and accessories specific to their vehicle(s) in less time with increased trust that the item(s) will fit
Work with Agile/Scrum methodologies and in/with Agile teams

Product Manager - Tech

Ariat International is a premium footwear and apparel brand committed to innovation, quality, integrity, teamwork, and respect. They are one of the top equestrian, outdoor, and work brands in the world. Product quality is non-negotiable.
Responsible for developing line assortments and merchandise strategies that result in high-demand products
Headed the incorporation of consumer insights into the design and development process and leveraged learnings for sales and marketing teams
Fostered a collaborative work environment for the product creation team
Partner with cross-functional and international teams to ensure briefs are developed in accordance with the brand and category strategies and global market needs
Leverage analytics, market research, consumer insights, and trend reports to inform in-season and future product strategies and initiatives that align with company objectives
Manage product creation process to ensure that key milestones are achieved
Utilize business analysis tools and research to identify growth opportunities
Set pricing structures to meet revenue and profitability targets
Founding member of the sustainability team, working to reduce chemicals in the supply chain, waste, and water usage, improve efficiencies, establishing an animal welfare policy, and employee education and engagement
Translate key product concepts, technical attributes, and key points of differentiation into easy to understand consumer-facing communications for sales and marketing teams
Collaborate with product engineers, external biomechanics groups, and testings labs to build new modules specific to the product use environment and provide key findings to stakeholders

Allegro, A Division of Conair, was a product design house & consumer goods company specializing in travel accessories & beauty organization. We managed our own in-house brands & partnered with retailers to develop their Private Label programs from concept to consumer.
Brought in over $15M in annual revenue from CVS, Rite Aid, & Walgreens
Doubled revenue from $2.5M to $5M at CVS with Private Label development
Overhauled Rite Aid, from 19% service levels & $400K in sales to 100% service levels & $1.2M in sales in less than a year 
Improved discounter channel profitability from -12% to +35% in less than six months Managed merchandising & account teams to ensure strategies were executed & financial targets achieved
Pioneered private label product development programs for multiple Fortune 500 companies leading to sustained double-digit annual growth 
Promoted the use of sustainable materials, recycled packaging, & waste reduction
Built the strategic category vision for private label programs, licensed products, & discounters 
Mentored a highly collaborative & innovative cross-functional team
Established organizational processes for private label programs 
Supported sales executives with critical analysis & led new program pitches with key retailers 
Managed the merchandising, development, packaging, & marketing for licensed products - Disney, Elle, Bebe, Revlon, & It’s Judy Time
Led teams through several transformational work processes & system implementations

Merchandise/Product Development Manager

Find out detailed information about Susan Thompson, Product Manager - Outdoor & Work in Portland, OR

Susan Thompson: Product Manager - Outdoor & Work in Portland, OR