Sydney Grahovec: in North Adams, MA

Led Content Strategy Team in omnichannel retail environment (Amazon, Walmart, Target, etc.) focused on driving omni-platform growth through content optimizations of PDPs, Brand Stores, Enhanced A+ Content and more, executing Digital Shelf best practices • Established SEO strategy harnessing digital education, brand awareness, keyword research, comprehensive product images and videos, and below-the-fold real estate; resulting in improved rankings and an increase in organic traffic 5x in 6 months • Deployed Content Creation Calendar in collaboration with Sales and Creative Teams streamlining SEO Content, Analytics, and Design efforts with promotional events, product launches, and social campaigns • Conducted routine content audits and implemented marketing metrics and KPIs for performance reporting for executive presentations aligning with key business objectives • Managed retailer digital shelf best-in-class guidelines and internal spec documentation process, facilitating cross-functional department trainings supporting the ongoing adoption of digital content excellence

• Responsible for concept, research, and execution of digital content creation and digital shelf optimizations for over five brands across various channels, resulting in an increase in organic traffic by 42% YoY • Conducted keyword research, industry trends, and competitor analysis to identify new content opportunities, elevate product engagement, enhance user experiences, improve ranking and findability, and maximize revenue potential • Implemented PIM platform (Salsify) to maintain and manage product data, digital assets, taxonomies, and data validation governance; resulting in 100% data accuracy and improved customer shopping experience • Collaborated with creative teams to produce product photography and marketing assets to support customer campaigns using Adobe Creative Suite and developed brand style guides to improve brand consistency

Managed, maintained, and collaborated with developers to make improvements to internal content management system to deliver multi-platform projects, including DTC sites, B2B channels, third-party kiosk applications, and other data pools • Optimized customer shopping path via category management and improving site navigation, as well as search engine optimization, monitoring search rankings, and keyword research • Strategically oversaw the execution of all digital content including product content, web design, social media and PPC marketing, product and marketing assets, and analyzing performance

Developed the product assortment strategy, conducted competitive analysis, and used SEO-driven site navigation to improve ranking placement and findability. • Ensured data integrity and effective integration of ERP with web-based CMS platform through direct interaction with the database administrators (DBAs). • Led a cross-functional team to publish accurate product information on e-commerce websites, fixing discrepancies and optimizing content for SEO; resulting in a 27% YoY increase in online sales.