Tami Meza:
Tami Meza
United States
Skills
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Interests
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Industries
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Work experience
Logica Sport
Marketing Manager - Digital Marketing Manager | 06/2021 - 06/2021
Logica Sport is a specialized premium sports distributor that currently holds eight brands, including Diadora, Biemme and De Rosa. (Cycling, Soccer and Ski)
• Management of the marketing team, including photographers, copywriter and 8 brands;
• Creation and artistic direction of photoshoots;
• Creation of the Online Marketing Strategy for 2 brands and social media channels of the company;
• Development of strategic partnerships with the sales team to provide guidance on the creative direction to meet objectives for all advertising and public-facing communication, including online and offline assets;
• Design and execution of multi-channel campaigns, ensuring the alignment of communication and messaging across all channels;
• Management of a $15K/month budget for advertising and digital campaigns;
• Training and supervision of a team of brand ambassadors;
• The digital strategy I implemented increased our conversion rate by 35% in 3 months;
• Implementation of Mail Chimp, which increased the email opening rate;
• Creation and management of a new presentation of in-store displays;
GMAD
Marketing Manager | 04/2016 - 04/2016
At GMAD, the marketing strategies I implemented led the company to be one of the 20 largest architecture ?rms in Quebec and a highly awarded and recognized of?ce in the country.
• Developed the new corporate brand and led the successful implementation of marketing strategies,
increasing brand awareness: new website, social media and PR campaigns.
• After 1 year of launching the brand, we had the best position compared to the competition;
• Created successful strategies to reward the office;
• Reached new investors for the company with a total investment of more than $2.5 million;
• Managed a staff of 5+ employees;
• Increased effectiveness of the team by 20% within three months, with the marketing RH;
• Worked directly in partnership with the interior design department to develop integrated marketing projects
International Business
Director | 06/2015 - 06/2015
Nurtured 20+ international relationships with companies in fashion, gastronomy, advertising agencies,
newspapers, television channels as well as professionals in the artistic field;
• Increased sales revenue by 80% due to my expertise in negotiation and new international collaborations;
• Promoted brand awareness for the Dîner en Blanc through online and offline media;
• Managed an international team of +50 people;
• Developed the new financial management strategy and provided guidance in international marketing,
negotiation, and complete production of the event, tailoring the company's objectives to each country's
needs and expectations;
• Developed +20 partnerships with international companies;
• Spokesperson of the company in the Brazilian media.
EXPERIENCES
DĂŽNER EN BLANC INTERNATIONAL
International Business Development | 06/2015 - 06/2015
Exported the Diner en Blanc
Specialist in Marketing and Event Production | 01/2015 - 01/2015
Jan 01 • Directed and supervised all production aspects of events;
• Created and directed ideas and concepts; took care of all details to make events stand out;
• Managed the appropriate vendors for the successful execution of events;
• Hired and onboarded the production team;
• Defined and managed the budget for events, making sure that all activities were aligned with the proposed
budget.