Bike

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Senior Brand Manager

Top Management

Results oriented professional with over 12+ years of experience managing brands and product development for global CPG companies. Skilled at leading and developing teams, proficient with P&L management to exceed business goals, excel at developing product innovation from concept through to launch, and highly versed at engaging and collaborating with global suppliers. 

Strengths Include:
•	Brand Strategy and Growth
•	Integrated Marketing Planning and Execution
•	Agency Management and Development
•	Innovation and New Product Development 
•	Cross Functional and Direct Team Leadership
•	Price Strategy and Execution
•	Global Sourcing Partnership & Development
•	B2B and B2C Experience
•	Licensed Product and Partnership


•	Directly responsible for P&L ($90M/net); base business and new product development. 
•	Led partnership and product development of exclusive licensing agreement with Trolls (DreamWorks) to drive distribution expansion and share growth across. 
•	Reduced product cost by 4.5% and increased gross margin by four points by leading the redesign of the top ten styling product collections. 
•	Collaborate with agency partners to develop and execute annual marketing plans, this includes: agency briefing, budget management, creative development and refinement, and metric tracking.
•	Led the development of seasonal updates with global suppliers (primarily Asia), which includes; product cost negotiation, annual planning, specification development and product approval.  
•	Partner with sales and trade organization to develop customer specific growth plans for all major customers.
•	Led the cross functional team responsible for driving V

•	Led the development and execution of the Goody rebrand from insights, creative development, consumer testing and execution (supply chain and customer execution). Resulting in a 5% increase in POS. 
•	Increased share with in the category by utilizing category data, consumer insights and market trends to optimize annual product reset. 
•	Developed three to five year innovation funnel by utilizing market analysis (IRI, POS, and Panel Data), competitive landscape and consumer insights to deliver against strategic goals and share growth. 
•	Led concept development and consumer testing to drive new product development.
•	Led development and execution pricing strategy for new product launches to drive maximum profitability while maintaining market competitiveness.
•	Develop, maintain and track annual budget to support strategic growth plans.



Brand Manager

•	Full P&L responsibility ($60M/net); base business and new product launches. 
•	Increased forecast accuracy from 87% to 95% by leading the development of 18 month rolling forecast for all new product launches, while maintain monthly review with cross functional team.  
•	Led 27% increase in sales and 20% growth in gross margin by leading new product development through consumer driven innovation process and across multi-functional teams.
•	Led development and execution of integrated marketing plan utilizing target consumer insights to drive communication vehicles through to multi-channel retail execution.
•	Led product development across three North America manufacturing facilities, which included product refinement, testing and execution to drive consistency and maximum profitability. 


•	Drove an average of 18% increase in sales by leading the integrated product launches from demand marketing through trade marketing for Sharpie, Sharpie Accent, and Expo.
•	Developed and implemented brand essence guidelines for Sharpie and Paper Mate to drive effective creative development and maintain brand integrity across all communication vehicles.
•	Reduced cost by 13% by successfully implemented a new marketing service model; multiple agency partners to achieve cost savings while leveraging partner’s key expertise. 
•	Managed agency partnerships; partner selection, daily contact, project scope, timing and integrated budgets. 


Global Marketing Service Manager 

•	Manage a multi branded, complex dealer network account worth $5 million.
•	Direct multiple projects concurrently while engaging in cross-functional teams to drive the client’s key objectives and sales growth.
•	Managed account retainer and individual project based budgets.


Account Manager

•	Led implementation of communication material for global launches; products, programs, tools, and service tools.
•	Participate on the global trademark committee; assist in maintaining of global trademark budget, facilitate trademark request for new product launches.


Marketing Coordinator

Marketing Assistant 

Graphic Designer

Find out detailed information about Tammi Smith, Senior Brand Manager in Atlanta, GA

Tammi Smith: Senior Brand Manager in Atlanta, GA

Tammi Smith

University of Wisconsin