Tara Harmon: Freelance Marketing + Branding Consultant in San Marcos, CA

- Freelance contractor offering variety of marketing and branding services - primarily focused in the health and wellness fields. - Strategize, plan and execute marketing and branding objectives for various clients - Industries included health and wellness, spa and beauty, fitness, nutrition, CG/CPG (food & beverage), etc. - Brand consulting, development and implementation -- from visual to voice. SEO, SEM, and CRO focused content strategies included ghost blogging, content consulting and development, funnel and lead gen opportunities, and various platform analytics review for additional opportunities. - Social media and community engagement consulting, strategy, and campaign development. - Email marketing (list growth and nourishment, campaign development, A/B testing, etc.) - Online Ad consulting, implementation and tracking for Google Ads, Facebook Ads and Instagram targeting. - Website project management and ecommerce advisement. - Graphic design for web and print. ++For a full list of clients please see my LinkedIn page and portfolio link for examples of projects/work.

- Researched and developed solutions to help drive the customer experience including AI exploration, online chat, chat bots, social media engagement strategy, data and intake analysis from various customer care review and ticket platforms. - Worked closely with Marketing, SEO, and the Content teams to determine pain points and opportunities for improved tactics for overall customer needs. - Analytics review of all data specific to customer behavior across all owned and operated websites. Managed external agency partnership for social and email marketing efforts. - Worked cross-functionally with UX/UI, creative, product, SEO/SEM, business development, and engineering teams to ensure customer needs were met. - Engaged with customers on various platforms and provided support. - Managed two direct reports. **Laid off -- Unforeseen circumstances led to significant company-wide layoffs of up to 85% of the company.

- Managed all digital content efforts for multiple clients in various industries including blogs, website copy, case studies, email campaigns, press releases, social media, copywriting. - Client collaboration to maintain and/or develop the brand voice and ensure all content objectives were carried out according to clients monthly digital marketing retainer. - Achieved a 33% growth of clients within first year as an additional and/or stand alone service offering, most of them ultimate converting to retainer services. - Creation and development od content marketing service offerings and internal processes including blog strategy, site content development, white papers, press release writing and strategy, email marketing, social media, video, etc. - Content optimization, keyword search, and social strategy for best cohesive SEO, SEM, CRO and other digital marketing practices. Worked cross-functionally with the SEO, UX/UI and social media teams to ensure client campaign synergy. - Collaborated with SEO team on paid search and retargeting efforts. - Worked with clients on affiliate marketing strategies and tactics. - Worked with development team on A/B testing for landing pages and with email marketing strategies. Managed team of internal and external writers and editors.

- Reported to CEO and worked cross-functionally with all departments including operations, customer service, sales, food & beverage, manufacturing, creative, IT, accounting, and restaurant staff. - Managed marketing calendar and 1.2M budget for both brands. - Developed quarterly campaign strategy, objectives and execution plan. - Developed, maintained, and refreshed the brand voice and aesthetic when needed to flow with market trends. - Managed agency partnerships for various brand and design objectives. - Oversaw all creative objectives from digital to print (packaging, signage, menus, presentations, trade show booths and materials etc.) to ensure brand consistency. - Managed creative team and seasonal interns.

- Managed all marketing projects for B2C retail environments (chocolate cafe stores) and B2B wholesale needs (CPG) - including, email marketing, social media, in-store collateral, and event planning. - Facilitated focus groups for product development and improved customer loyalty program incentives. - Worked cross-functionally with lead chocolatier, sales, creative, operations, and store staff. - Reported to the VP of Marketing. - Collaborated closely with creative on all printed and digitally created collateral including packaging, press kits, website, social media, trade show booth, print ads, etc. - Co-managed annual marketing calendar and budget. - Managed product photo shoots, events, and trade show development. - Co-managed website launch with ecommerce platform.

- Managed a variety of digital and event projects for a start-up website that connects athletes with sponsors. - Collaborated closely with both CEOs, the development/design team, and customer service to develop and enhance the online experience. - Maintained customer and client relations with athletes and sponsors to ensure profile and sponsorship needs were met. - Supported customer service team with solutions for elevated issues related to website functionality, updates, and relaunches. - Website testing for bug issues and other issues both visually and functionally. - Content creation for website navigation and UX design flow. - Developed a direct customer response protocol for specific concerns that came through via phone, email or online chat. - Collaborated closely with the sales and web development teams to ensure all objectives were communicated properly and executed to meet marketing and brand objectives.