Bike

Outdoor

Music

Travel

Cycling

Founder

Executive

My experience in areas of product management, sourcing, trend spotting, community engagement, marketing, branding, sports marketing, and diversity & inclusion has helped elevate and breathe fresh life into brands with which I have worked. 

I integrate my personality and passion into brands, products, and organizations. I am adept at working with and building teams that are not afraid to take on new challenges, smash convention, and move the business forward.

• Freelance services with expertise in marketing, social media, & brand development. 
• Conducted target market research to evaluate industry competition & identify new trends. 
• Performed 5 contracted product line planning & gap analysis. 
• Developed & implemented favorable pricing structures balancing firm objectives against customer targets.
• Created influencer development program for customer. 


• Developed 3-year & 5-year strategic plans. 
• Built competitive analyses for brand positioning & marketing. 
• Content development & calendar management for brand campaigns. 
• Worked closely with product development to create & maintain marketing materials for sales presentations and client meetings. 
• Spearheaded new brand ambassador program. 


Director of Brand

• Conceptualized long-range product roadmaps according to market data & research. 
• Increased product margins on average of 1% annually. 
• Directly led a global team of 7 product managers & graphic designers. 
• Shared management of engineering resources. 
• Oversaw product management; coordinated all aspects of product development timeline.
• Worked cross-functionally across large global organization. 
• Performed annual forecasting. 


Director of Product Management

• Managed more than 10 key product categories for the GT brand. 
• Significantly increased top line revenue each model year. 
• Built competitive analyses & category profiles. 
• Liaised with sales & marketing teams to collect customer feedback, incorporating into subsequent product offerings & development lifecycles. 
• Supported sales & marketing at events and with product information for product introductions. 
• Provided training to sales team members.


Senior Product Manager

• Organized product development & marketing activities for start-up of brand. 
• Wrote company business plan to secure funding to support global growth goals. 
• Established & managed brand social media platforms and marketing calendar. 
• Conceptualized long-range product roadmaps; strategically designed according to market data & research.
• Oversaw and managed company's relationships with contracted engineers & Asian-based suppliers. 
• Led global supply chain & supplier relationships. 
• Utilized negotiation skills to obtain best pricing and assure quality standards. 
• Developed & shipped 4 product platforms in under 9-months. 

Director of Operations

• Managed brand's relationships with professional athletes. 
• Led contract negotiations to sign 3 top athletes and team staff. 
• Developed insights on sports marketing campaigns to assess performance against goals. 
• Created World Championship winning professional mountain bike team. 


Sports Marketing Manager

• Directed marketing projects at all stages, including conceptual planning, calendar management, & implementation. 
• Rebuilt Iron Horse brand into World Champion innovator. 
• Managed products built under license for The North Face, Columbia, & Harley-Davidson. 
• Oversaw product development roadmap; coordinated all aspects of development and rollout of over 50 new platforms. 
• Led global sourcing of products. 
• Responsible for vendor selection, price negotiation, & purchasing. 
• Built strategic relationships with vendors, agencies, & distribution partners. 


Various Marketing & Product Roles

Find out detailed information about Tara Seplavy, Founder in Rocky Point, NY

Tara Seplavy: Founder in Rocky Point, NY

Tara Seplavy

University of Massachusetts, Amherst