Tara Seplavy: Founder in Rocky Point, NY

• Freelance services with expertise in marketing, social media, & brand development. • Conducted target market research to evaluate industry competition & identify new trends. • Performed 5 contracted product line planning & gap analysis. • Developed & implemented favorable pricing structures balancing firm objectives against customer targets. • Created influencer development program for customer.

• Developed 3-year & 5-year strategic plans. • Built competitive analyses for brand positioning & marketing. • Content development & calendar management for brand campaigns. • Worked closely with product development to create & maintain marketing materials for sales presentations and client meetings. • Spearheaded new brand ambassador program.

• Conceptualized long-range product roadmaps according to market data & research. • Increased product margins on average of 1% annually. • Directly led a global team of 7 product managers & graphic designers. • Shared management of engineering resources. • Oversaw product management; coordinated all aspects of product development timeline. • Worked cross-functionally across large global organization. • Performed annual forecasting.

• Managed more than 10 key product categories for the GT brand. • Significantly increased top line revenue each model year. • Built competitive analyses & category profiles. • Liaised with sales & marketing teams to collect customer feedback, incorporating into subsequent product offerings & development lifecycles. • Supported sales & marketing at events and with product information for product introductions. • Provided training to sales team members.

• Organized product development & marketing activities for start-up of brand. • Wrote company business plan to secure funding to support global growth goals. • Established & managed brand social media platforms and marketing calendar. • Conceptualized long-range product roadmaps; strategically designed according to market data & research. • Oversaw and managed company's relationships with contracted engineers & Asian-based suppliers. • Led global supply chain & supplier relationships. • Utilized negotiation skills to obtain best pricing and assure quality standards. • Developed & shipped 4 product platforms in under 9-months.

• Directed marketing projects at all stages, including conceptual planning, calendar management, & implementation. • Rebuilt Iron Horse brand into World Champion innovator. • Managed products built under license for The North Face, Columbia, & Harley-Davidson. • Oversaw product development roadmap; coordinated all aspects of development and rollout of over 50 new platforms. • Led global sourcing of products. • Responsible for vendor selection, price negotiation, & purchasing. • Built strategic relationships with vendors, agencies, & distribution partners.