Bachelor of Science in Business Administration

Lead the implementation of Leonor Greyl's

Top Management

Petaluma, CA
? Manage, coordinate and create Leonor Greyl USA's consumer marketing email templates/campaigns, website content, product landing pages, and internal and consumer-facing collateral using tools such as MailChimp, WordPress and Adobe Creative Suite.
? Lead the implementation of Leonor Greyl's social media strategy on various platforms such as Instagram (IG), Facebook (FB), Twitter, Pinterest and TikTok.
? Oversee and collaborate with the Social Media Manager and Social Media Intern to effectively execute plans, and work with the marketing team on all FB Ad Campaigns, IG Checkout implementation, AfterPay implementation and Pinterest Ads that align with marketing goals.
? Independently build coalitions with influencers and brands by strategically analyzing content on social media, then targeting key influencers and brands that align with Leonor Greyl USA to build lasting relationships, identify new customer-specific objectives and create mutually beneficial strategies.
? Manage the production for the printing of all Leonor Greyl USA collateral to ensure materials came in on time and on budget by sourcing vendors, managing quotes, and delivering timeline and final prints to Leonor Greyl leadership.
? Enhanced branding look and feel for corporate marketing to ensure consistency and a unified brand voice across all marketing mediums by sourcing a new brand photographer, implementing updated look on marketing emails, website, collateral, blog, social media, and paid ad campaigns.
? Collaborate with the marketing team (Copywriter, Web Developer and Marketing Director) to update and implement SEO strategies by defining brand keywords and phrases then integrating them on the website.

? Collaborated with the Wine Club Manager and cross-functional marketing team to develop email campaigns, social media and blog content for Trentadue Winery.
? Coordinated all assets needed for the client with Designer and Project Manager.
? Led monthly reporting meetings with Client and Account Manager by analyzing reports and presenting key metrics.

Marketing Internship

? Created key relationships to help build the Saje community and increase brand recognition and sales through in-store experiences and outside event collaborations with brands: Athleta, Lululemon and Fitness SF.
? Increased foot traffic by working with the Village at Corte Madera's marketing team and Saje West Coast Marketing Manager to create brand signage to hang around the mall.

Assistant Store Manager

A Marketing Internship and Tasting Room role with the opportunity to assist in the creation of a 6-month marketing plan for the opening of a new tasting room in Saint Helena, while broadening my understanding and education in the Wine Industry.

Marketing Assistant Internship & Tasting Room Associate

? Returned Temporarily: September 2017 - Requested by Regional Management to return and assist in Store Business Presentation to Corporate Retail Management team.
? Managed sales floor and daily operations. Analyzed day-to-day operations and weekly business reports, looking at product category trends and consumer behavior patterns to provide solutions and strategy to increase sales.

Find out detailed information about Tara Valle, Lead the implementation of Leonor Greyl's 

Tara Valle: Lead the implementation of Leonor Greyl's

Tara Valle

Santa Rosa Junior College

Sonoma State University