Outdoor

North American Managing Editor, Mountain News

Other

• Manage all content for onthesnow.com, the country's largest snowsports website, with 10M+ users per year.
• Establish and maintain content strategy and calendar.
• Spearhead competitive landscape audit with KPI and funding recommendations presented to stakeholders.
• Manage snow reporting and copywriter contractors and payment.
• Execute client content products and provide regular reporting on campaigns. Develop strategy to ensure we
hit promised targets.
• Maintain and grow social media channels, weekly newsletters.
• Work with dev team on app improvements. Initiate push notifications and in-app messages.
• Manage CU Boulder grad student project to help improve website UX/UI.
• Work with SEO contractor to execute proposed recommendations from audit to grow traffic.
• Develop brand identity and recognition.
• Collaborate with Vail Resorts content and data teams to achieve mutually beneficial results.

• Develop overarching marketing strategy, establish and adhere to set deadlines and budgets with MVP and scaling goals from key stakeholders in mind. Be flexible and make necessary adjustments to meet (and get ahead of) changing market and competitive landscape.
• Create and update website content in WordPress using HTML, SEO, A/B testing, and copywriting skill set, from blogs and landing pages to two full website migrations.
• In 2019 vs 2017, we had 350,000 more organic sessions (a 60% increase from when I started). This resulted in 3,500 more assisted transactions, a 300% increase worth $2,500,000 in revenue (340% improvement).
• During this time, I successfully launched Escape’s first blog and established a blog Contributor Program, growing it to 200+ posts by the time I left.
• Develop and manage content calendar to attract and nurture an engaged audience across all channels.
• Publish content across social channels to build brand awareness, encourage loyalty and community, and drive traffic to the website. Community management across social media accounts, including canned support responses, responding to reviews, and the occasional crisis management.
• Grew Instagram from 9,000 followers to 40,000 organically in under 2 years.
• Build out email marketing campaigns and automations in MailChimp and ActiveCampaign.
• Identify brand partnerships and sponsored content/affiliate opportunities. Hire influencers, photographers, and videographers. Put together shot lists, creative briefs, and contracts. Manage digital assets and payment.
• Established the company’s first business case system to streamline the intake process, project ROI, establish KPIs, track budget, and record results.
• Design marketing materials in Adobe Creative Suite for events, depots, social posts, display ads, and website.
• Work with agency to implement Facebook, search, and display ads. Help develop target audiences, create graphics and copy, and optimize campaigns according to changing marketing needs.
• Manage listings for all 12 depots across the US and Canada using Google My Business, Yelp, and Reviews.io
• Develop Corporate Social Responsibility program. Identify and implement new opportunities to give back and reduce environmental impact.
• Spearheaded efforts to become Leave No Trace partner and distribute training and resources to depots.
• Assist Field Marketing Coordinator with promotion and execution of events (digital and on-site).

Content Marketing Manager

• Research and develop content strategy audits for client pitches and onboarding.
• Manage brand storytelling across channels.
• Create, publish, and moderate social media content for several clients.
• Write SEO-optimized content for websites and blogs.
• Identify and hire influencers and photographers. Initiate and establish the first ambassador program for Cairn,
an outdoor gear subscription box company.
• Communicate effectively internally on Basecamp, externally with vendors, and directly with clients.

Digital Content Strategist

• Assist the Account Manager in creative briefing, talent finding, production, booking venues, and budgeting.
• Organize Stretch's first "Out of Office" industry speaker series, from initial concept to on-site activation.
• Clients included Lipton Ice Tea, Telkom, Discovery Health, Adidas, and Stimorol Gum.


RECOGNITION & CERTIFICATIONS
Clark Honors College	Advanced Web Analytics Certification Training
• Dean's List 6 consecutive terms	• Simplilearn online course, completed April 2019
• 2013 CHC Writing Award for History
Oregon Undergraduate Research Journal
School of Journalism & Communication	• Published original award-winning research:
• Kappa Tau Alpha: top 10% of class	"Learning Behind Bars: An Inquiry into the Early
• Senior thesis passed with honors: "Women in	Development of Correctional Education in Oregon"
Advertising Creative Departments: Restricting	• Organize for Justice event speaker: "History of Factors and Empowerment"	Correctional Education in Oregon"

Account Executive (Study Abroad Internship)

Find out detailed information about Tashia Davis, North American Managing Editor, Mountain News in Denver, CO

Tashia Davis: North American Managing Editor, Mountain News in Denver, CO

Tashia Davis