Tasmima Akhand: Lead Marketing Coordinator in Irvine, CA

? Developed branding, positioning, communications, and other marketing issues based on custom reports with suggestions for improvements and new ideas ? Conducted marketing research to identify industry trends that resonated strongly with the existing client base, increasing volume up to 15% ? Led meetings introducing new marketing strategies including SaaS platforms to aid in quarterly production turnout ? Analyzed consumer behaviors and market trends, adjusting marketing campaigns based on data-driven insights