Bike

Fashion

Lifestyle

Moto & Powersports

Outdoor

Snow

Streetwear

Triathlon

Yoga

Health & Fitness

Cycling

Outdoor Activities

Development Manager

Top Management

<p>I am a sales and marketing expert with over 13 years of practical experience in the active sport industry. I have a deep understanding of the sporting goods market and a successful track record of managing sales and operations in international markets. With a strong focus on marketing and brand awareness, I have successfully launched and implemented marketing campaigns, introduced new products, and expanded into new markets and stores. I am well-versed in modern technologies and tools, and have a proven ability to work with distributors, clients, designers, and influencers. My expertise extends to both B2B and B2C segments, and I excel at building and maintaining strong partnerships and business collaborations. With a strong analytical mindset and experience managing multinational teams, I have a solid foundation for success. </p>

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Leading Sales and Operations in the EMEA Region
-   Developed and implemented an effective sales strategy to increase market share in the region
-   Searched for and attracted new customers, negotiated and managed contracts, created development
strategies
-   Shaped marketing strategies and supervised new product launches across markets
-   Investigated new opportunities and new markets for the company's products to launch
-   Managed sales, marketing, retail and operations teams to achieve short- and long-term goals and targets
for the company
-   Set goals and monitored their achievements, educated and motivated subordinates
-   Supervised launch of flagship stores and store-in-stores across the region
-   Participated in the optimization of operational processes to support top-line business growth
-   Implemented organizational changes and cost optimization activities
-   Built and maintained strong relationships with customers
-   Analyzed customer data to identify new sales opportunities and develop targeted sales campaigns
-   Carried out planning, forecasting, reporting, budgeting
-   Maintained efficient collaboration with all divisions involved (marketing, retail, logistics, supply, etc.)
-   Coordinated dropshipments
-   Pricing and margin calculation in line with the specifics of the market (countries, currencies, customs regulations)

Territory Sales Manager

Managing and coordinating Specialized marketing strategies for EMEA markets (29 countries, 54 customers)
-   Developed and executed marketing campaigns for EMEA markets
-   Ensured marketing strategies, tools and materials were adapted in accordance with customer data and features (specifics) of the region
-   Coordinated marketing activities to increase brand awareness and strengthen the company's positioning
on the market
-   Implemented customer research and analysis to support strategy effectiveness
-   Identified trends and developments in the industry
-   Carried out regular market analysis, monitoring and forecasting of production and delivery dates, stock
availability
-   Managed the team of marketing and merchandising professionals
-   Resolved issues with stock and availability through collaboration with international teams and supervising
the process from forecasting to placing and releasing orders
-   Developed sales programs for warehouse sales
-   Managed the timely distribution of products among customers based on customers' needs and the company's priorities
-   Carried out supply and demand analysis
-  Ensured that all customers' needs were satisfied and all stock was sold

Marketing and Allocation Manager

products	(www.velomirshop.ru, bikeproducts.ru)

Increasing sales volume through constant development of the company's dealer network and own stores
-   Developed and executed marketing campaigns for 50+ top brands: Lappiere, Bergamont, Intense, Fox,
Leatt, 100%, MET Helmets, Gaerne, GSG, Maxxis, POD, Race Face, Hayes, Thomson, etc.
-   Developed a strong distribution network to increase the company's sales targets
-   Built and maintained effective cooperation with key brands; searched for and selected new brands
-   Coordinated marketing activities to increase brand awareness in the markets
-   Provided full support to dealers
-   Developed and implemented effective email and social media marketing strategies for key brands
-   Represented brands at popular events such as the MXGP, National Championships, and Expo;
managed online and offline dealers' events
-   Implemented a CRM system that streamlined sales operations
-   Managed the rebranding of velomirshop.ru (on-line and retail)
-   Managed the creation of a B2B website (bikeproducts.ru), a brand book and managed a large-scale
digital advertising campaign that increased website traffic and conversions
-   Provided comprehensive marketing and communication support to online and offline stores including
rebranding activities, merchandising and creating store-in-store for key brands
-   Managed a team of five marketing and design experts

Sales and Marketing Manager

Find out detailed information about Tatiana Savelyeva, Development Manager in Woodside, New York

Tatiana Savelyeva: Development Manager in Woodside, New York

Tatiana Savelyeva