Tatiana Savelyeva: Development Manager in Woodside, New York
Work experience
Specialized Bicycle Components
Default | 02/2020 - 09/2023
Specialized Bicycle Components
Territory Sales Manager | 04/2021 - 09/2023
Leading Sales and Operations in the EMEA Region
- Developed and implemented an effective sales strategy to increase market share in the region
- Searched for and attracted new customers, negotiated and managed contracts, created development
strategies
- Shaped marketing strategies and supervised new product launches across markets
- Investigated new opportunities and new markets for the company's products to launch
- Managed sales, marketing, retail and operations teams to achieve short- and long-term goals and targets
for the company
- Set goals and monitored their achievements, educated and motivated subordinates
- Supervised launch of flagship stores and store-in-stores across the region
- Participated in the optimization of operational processes to support top-line business growth
- Implemented organizational changes and cost optimization activities
- Built and maintained strong relationships with customers
- Analyzed customer data to identify new sales opportunities and develop targeted sales campaigns
- Carried out planning, forecasting, reporting, budgeting
- Maintained efficient collaboration with all divisions involved (marketing, retail, logistics, supply, etc.)
- Coordinated dropshipments
- Pricing and margin calculation in line with the specifics of the market (countries, currencies, customs regulations)
Specialized Bicycle Components
Marketing and Allocation Manager | 02/2020 - 04/2021
Managing and coordinating Specialized marketing strategies for EMEA markets (29 countries, 54 customers)
- Developed and executed marketing campaigns for EMEA markets
- Ensured marketing strategies, tools and materials were adapted in accordance with customer data and features (specifics) of the region
- Coordinated marketing activities to increase brand awareness and strengthen the company's positioning
on the market
- Implemented customer research and analysis to support strategy effectiveness
- Identified trends and developments in the industry
- Carried out regular market analysis, monitoring and forecasting of production and delivery dates, stock
availability
- Managed the team of marketing and merchandising professionals
- Resolved issues with stock and availability through collaboration with international teams and supervising
the process from forecasting to placing and releasing orders
- Developed sales programs for warehouse sales
- Managed the timely distribution of products among customers based on customers' needs and the company's priorities
- Carried out supply and demand analysis
- Ensured that all customers' needs were satisfied and all stock was sold
Velomirshop Bike
Sales and Marketing Manager | 10/2010 - 01/2020
products (www.velomirshop.ru, bikeproducts.ru)
Increasing sales volume through constant development of the company's dealer network and own stores
- Developed and executed marketing campaigns for 50+ top brands: Lappiere, Bergamont, Intense, Fox,
Leatt, 100%, MET Helmets, Gaerne, GSG, Maxxis, POD, Race Face, Hayes, Thomson, etc.
- Developed a strong distribution network to increase the company's sales targets
- Built and maintained effective cooperation with key brands; searched for and selected new brands
- Coordinated marketing activities to increase brand awareness in the markets
- Provided full support to dealers
- Developed and implemented effective email and social media marketing strategies for key brands
- Represented brands at popular events such as the MXGP, National Championships, and Expo;
managed online and offline dealers' events
- Implemented a CRM system that streamlined sales operations
- Managed the rebranding of velomirshop.ru (on-line and retail)
- Managed the creation of a B2B website (bikeproducts.ru), a brand book and managed a large-scale
digital advertising campaign that increased website traffic and conversions
- Provided comprehensive marketing and communication support to online and offline stores including
rebranding activities, merchandising and creating store-in-store for key brands
- Managed a team of five marketing and design experts