Tavish Capewell: Design Director at SeveniDP, Tag Metals, Process8 in Greater Vancouver Metropolitan Area, British Columbia

A product design consultancy specializing in action sports. We have built a large client base which includes Royal Racing, Madison, Giant Bicycles, Matrix MX, Crossfit, Seven iDP, Dakine, and a list of other large companies that we are currently working with. We provide a design service that covers all stages of the design process from concept sketches through to tech packs and in house rapid prototyping. Past Products that we have worked on are full clothing ranges, eyewear, footwear, protection, helmets, hydration packs, luggage, service stands, exhibition booths, computer cases and mountain bike components.

Designing and developing clothing, protection and components across all disciplines of mountain bike and Motorcross. - Managed over 70 projects at one time to ensure they were completed on time and to a high standard. - Frequent trips to Asia to oversee production and meet with vendors and factories to sort out problems and ensure a smooth process during production. China, Taiwan, Vietnam were the most frequent countries visited. - Helped to start and build the seveniDP and Tag Metals brands from day one and Direct the team in the following areas:- - Product line plan creation - Colour trends and direction - Worked with Clarino, Spandex, AxSuede, Armortech, ERT, Pittards Leather, Boa, Fidlock among many other material and component brands. - Application of research, materials and future trends to clothing lines and protection. - Produce concept sketches and follow the design process through to tech pack/ CAD stage. - Build 3D CAD models to use for Rapid prototyping and as final prototypes to send out to the factories. - Carry out Research and Development work with team riders and apply to finished design. - Design Packaging for Seven, Royal Racing and Tag Metals. - Develope the product for all three brands from hand off of tech pack and CAD drawings through to SMS samples and production as well as building and overseeing yearly workbooks and catalogues. - Whilst here I won the Eurobike design award for our Project Knee pad which I worked on solely to push kneepad technology and the future direction of the company.

At Fox I was the designer responsible for the mountain bike product line.I worked from a line plan through 5 concept stages to completed tech pack handoff. Managing my own time ,projects and workflow along the way. Then followed the development process working closely with the technical design team, developers and fit room to ensure the product maintained its design aesthetic and was kept as it was originally intended. The role included researching new materials and technologies that could be implemented in to the products.

My duties involved the design of the bike and casual clothing ranges from initial concept through to final confirmation samples. As well as design I also handled all tech pack creation, fabric sourcing and development.

Worked on innovative packaging concepts for Asda, Walmart, Marks and Spencer and northern food group. Presented packaging concepts, worked in ideation meetings with other designers and built models both in CAD and with modelling materials.

I started my own clothing company designing and manufacturing mountain bike clothes. My duties were wide and varied from running a company and its accounts to designing and sourcing fabrics for garments and developing them with in house pattern makers and vendors. It gave me a huge understanding of how a business works from accounting and profit, cost breakdown to production and other manufacturing areas. When I moved on away from the businessI took with me a wealth of knowledge that would be useful later on in my career.