Taylor Heiland: Account Director (Creative Project Management Director) in Escondido, California

Oversaw all digital projects and corresponding accounts for the agency, delivering creative campaigns, building strong client relationships, and driving operational success. Trained and mentored the Account Coordinator, and partnered with teams to execute innovative projects that achieved measurable results. Key Achievements: ▪Oversaw up to 6 client accounts, including 1 Agency of Record and 2 retainers, managing up to 10 monthly projects with budgets up to $500k. Achieved 100% client retention while leading communication with up to 10 stakeholders per account and directing an 8-person creative team. ▪Directed the $80k RE Ranger RIACT A.I. eyewear launch, managing strategy, campaign development, and a full-day video shoot. Aligned internal, production, and client teams to deliver the project on time and within budget. ▪Secured a $190k website redevelopment contract for Nortek Security & Control by collaborating with C-suite on an RFP. Managed an 8-month project consolidating 12 domains into a mobile-optimized platform, reducing project management costs by ~13%. ▪Spearheaded a $200k omnichannel rebrand for Fuel Cycle, overseeing a team of 12 to deliver branding assets, including positioning, logo, video, social, and website redevelopment, enhancing the company’s market positioning.

Managed digital campaigns and client accounts for high-profile brands, driving revenue growth through strategic planning and creative execution. Successfully led cross-functional teams to deliver innovative solutions that aligned with client goals and elevated brand presence. Key Achievements: ▪Directed workflows for a creative team of 8, managing up to 6 client accounts and 10 monthly projects, contributing to over $1M in annual revenue. ▪Managed production for Callaway’s 2018 campaigns, including 15 TV spots, 8 print ads, and 250 digital ads, driving a 19% sales increase in comparison to 2017. ▪Secured an $85K contract for Blast Motion’s SportsEngine partnership, delivering 400+ digital assets and ensuring an on-time, successful campaign launch. ▪Led the Qualtrics XM Institute website design and development, securing a $50K contract and driving an additional $70K in follow-up expansions.

Led cross-functional teams to execute high-impact creative campaigns for multiple clients across diverse industries. Specialized in streamlining production workflows, managing budgets, and delivering results-driven creative that aligned with client objectives. Key Achievements: ▪ Led a creative team of 6 to deliver up to 10 projects monthly across 4 client accounts, including an Agency of Record and a retainer, ensuring timely and high-quality execution. ▪ Managed production for Callaway Golf’s 2017 campaigns, including 15 TV spots, 8 print ads, and 200 digital ads, driving a 20% increase in sales in comparison to 2016. ▪ Coordinated logistics for live-action shoots and secured broadcast clearance for 10–15 TV spots annually, ensuring compliance with major network standards. ▪Oversaw a $160K production budget for Waterpik’s digital campaigns, delivering 20 projects within a tight three-month timeline, showcasing expertise in budget management and operational efficiency.

▪Managed media plans for SuperStroke and Callaway Golf, delivering print, radio, and 150 digital ads via Google Ads. Prepared meeting notes, recaps, and status reports for 4 clients, ensuring timely delivery. ▪Led workflows for SuperStroke Golf’s CounterCore and S-Tech Club Grip campaigns, coordinating 5 stakeholders to deliver 2 print ads and 2 TV spots. Managed PGA Tour footage communication, reducing the TV producer’s workload by 20%.