Programmatic Director @ Jellyfish | Online Marketing

Experienced programmatic manager with a demonstrated history of media buying increasing clients revenue streams. Strong information technology professional with a Bachelor’s Degree focused in Hospitality and Tourism Management from San Francisco State University.

Lead programmatic teams on clients with $50M+ of global media spend.
Innovate always on campaigns based on data analytics ensuring continuous improvement on performance and efficiencies including a 300% increase on clients revenue goals.
Design full funnel media strategies tailor to unique campaign goals with continuous testing strategies to achieve revenue goals. 
Develop key relationships with ad tech vendors to negotiate deals for increased ROI on clients media spend. 
Mentor and lead global teams providing guidance to drive individual career growth while fostering a comfortable collaborative environment.

Programmatic Director

Responsible for over 10M in media spend for various clients. Execute end to end advertising campaigns across various channel to drive performance and maximize ROI for clients. Develop strategies tailored to campaign goals while collaborating with client teams to ensure cross development. Utilize platforms such as DV360, Campaign Manager, Google Ads, Google Analytics, Adobe to implement targeting techniques while trafficking, monitoring and optimizing campaigns. Provide actionable insights during weekly client calls based on data-driven analysis. Create and present performance reports highlighting key findings, trends, and areas of improvement.

Stay up to date with industry trends, best practices, and emerging technologies to be at the forefront of innovation. Work closely with vendors and technology partners to evaluate new programmatic solutions. Manage PMP or PG deals where marketing objectives align with individual inventory sources. 

Mentor and lead programmatic executives providing guidance to drive individual career growth. Foster a collaborative environment within our team and cross-functionally. Effectively communicate complex concepts in both a technical and non-technical way to stakeholders.

Senior Programmatic Manager 

Manage a portfolio of strategic accounts, serving as the primary point of contact. Build and maintain strong relationships with c-level executives on the client side. Demonstrate a deep understanding of clients goals and business challenges. Identify opportunities for account growth by working closely with clients to propose innovative solutions that align with their objectives. 

Collaborate with internal cross-functional teams such as Programmatic, Paid Social, Paid Search, SEO, Creative, Analytics and more to  ensure a seamless executive of client initiatives. Manage client expectations by fully understanding technical requirements and development work timelines. Promote outside of the box thinking and working sessions cross departmentally to provide solutions to client challenges.

Senior Account Manager

Lead point of contact on global enterprise accounts, 8.4M quarterly book of business
Proactively identify areas of improvements for additional revenue streams including viewability metrics, additional ad formats, and header bidding solutions
Address and ensure compliance with legal requirements such as CCPA and GDPR
Analyze performance and creatively grow existing accounts either through new features or optimization suggestions
Work cross functionally with Product, Development and C-Level teams to drive publisher requests
Optimize onboarding process with business development team to ensure contracts are fully executed and accounting details are completed
Project manage internal initiatives to increase team performance and workflow

Senior Account Manager, Supply

Exceeded individual and team revenue goals each quarter by 10-20%
Launched and integrated SDKs into 15 new publishers
Developed relationships for top tiered accounts with open communication through any platform such as Email, Slack, Skype and Google Chat
Frequently met with clients in person for Quarterly Business Reviews to ensure success with their KPIs
Work with Demand Team to gather insights on DSP requirements to increase CPMs for existing publishers

Technical Account Manager, Supply

Worked directly with Publishers to ensure the SDK, API or JavaScript AdTags are properly integrated during on-boarding
Installed confidence in Publishers to trust our product and Ad Quality procedures
Troubleshoot reported issues from publishers through Charles Proxy. Offer assistance on how to correct issue or escalate with detailed reproduction instructions to appropriate Smaato Team
Ensured the Smaato AdTech ecosystem on both the publisher and demand side is meeting quality standards of content guidelines through external tools and proprietary technology
Served as the Market Quality expert in the Americas Region for Sales Team
Developed Market Quality documentation and processes for Account Management Team

Market Quality Support Associate

On-boarded new clients by customizing features on a white label platform with various integrations to best fit the client’s needs
Train club managers to fully understand all features of their app through webinars
Firm understanding of the technical architecture / infrastructure supporting the mobile apps (back end, front end, database, publishing)
Worked directly with local and offshore Product, Development, and QA teams to implement client’s technical requirements. Supervised the delivery of features amidst tight timelines.
Project manage implementation process of new features by coordinating releases from engineering teams with ensuring correct clients chosen for piloting
Configured apps in the back end in preparation for its production release using MySQL and POSTMAN.

Implementation Manager

Responsible for the P&L, staff and management of three stores as directed from the corporate office. 
Managed operations for three stores  including on average 50 employees. Managerial tasks included such as payroll, scheduling, product ordering, and customer relations
Designed programs to meet team needs ensuring maximum performance while promoting a positive work environment
Supported teams with hiring, coaching, and terminating individual members 
AnalyzeP&L to ensure profitability though the reduction of labor costs and COGS. 
Developed Event's Program - booked, managed, coordinated all employees & vendors 
Ensured all customer feedback was addressed in a constructive manner to retain guest and avoid future occurrences

Operations Manager

Intern

Shift Supervisor

Cashier/Tea Tender

Find out detailed information about Taylor Morrison, Programmatic Director @ Jellyfish | Online Marketing in San Francisco, California

Taylor Morrison: Programmatic Director @ Jellyfish | Online Marketing in San Francisco, California

Taylor Morrison

Chico High School

San Francisco State University