Lifestyle

Outdoor

Snow

I am a highly skilled, creative, and seasoned marketing and communications professional. With compelling outreach, I drive brand strategies, build rock-solid awareness, and motivate
action. An early adopter of telework, I have operated in a remote setting for over 8 years and have a proven strength as a super-communicator-collaborator.

- Executed partner marketing programs; wrote copy and directed design for web, email, print materials; audited content on partner sites

- Led B2C and B2B print and digital advertising plans from budgeting to ad delivery; facilitated creative process; created content; negotiated contracts; evaluated success via analytics

- Oversaw guest travel documents delivered via web and email; wrote copy, audited, revised advisories

- Produced content for email drip campaigns to guests including travel updates and calls to action 

- Managed print and digital sales materials; produced and edited copy, coordinated graphic design

- Utilized project management tools to communicate internal and external plans; liaison between partners, sales directors, operations, creative teams

- Web support; maintained partner portal, assisted with targeted landing pages, ongoing audits/updates

Marketing Project Specialist

- Created email, blog, web, press release content; implemented/managed social media outreach

Freelance Writer & Copywriter

- Responsible for all written content: print brochures, flyers, mailers, ads; web content; emails; special projects including a cookbook

- Key contributor in redesign of brand and brand voice; managed brand consistency across channels

- Assisted with web redesign; wrote and uploaded SEO-rich content, tested site UX

- Assisted with new booking software roll-out; uploaded and proofed content

Copywriter

- Public relations management for array of clients; wrote press releases, brand and product pitches, social media, blogs, emails; managed ambassador teams and user communities

- Built agency website; maintained agency blog and social media

Account Manager

- Managing editor of blog; wrote original stories; curated freelancers; measured analytics; managed
ambassador influencer team, events, and social media

- Wrote content for workbooks, packaging, press kits, web, emails, social media, ads; engaged agencies
and freelance writers for special projects; managed email marketing campaigns

Grassroots Community Specialist / Lead Copywriter

Find out detailed information about Teresa Bruffey Kaufman,  in Garden Valley, ID

Teresa Bruffey Kaufman: in Garden Valley, ID

Teresa Bruffey Kaufman

Western Washington University