Teresa Bruffey Kaufman: in Garden Valley, ID

- Executed partner marketing programs; wrote copy and directed design for web, email, print materials; audited content on partner sites - Led B2C and B2B print and digital advertising plans from budgeting to ad delivery; facilitated creative process; created content; negotiated contracts; evaluated success via analytics - Oversaw guest travel documents delivered via web and email; wrote copy, audited, revised advisories - Produced content for email drip campaigns to guests including travel updates and calls to action - Managed print and digital sales materials; produced and edited copy, coordinated graphic design - Utilized project management tools to communicate internal and external plans; liaison between partners, sales directors, operations, creative teams - Web support; maintained partner portal, assisted with targeted landing pages, ongoing audits/updates

- Created email, blog, web, press release content; implemented/managed social media outreach

- Responsible for all written content: print brochures, flyers, mailers, ads; web content; emails; special projects including a cookbook - Key contributor in redesign of brand and brand voice; managed brand consistency across channels - Assisted with web redesign; wrote and uploaded SEO-rich content, tested site UX - Assisted with new booking software roll-out; uploaded and proofed content

- Public relations management for array of clients; wrote press releases, brand and product pitches, social media, blogs, emails; managed ambassador teams and user communities - Built agency website; maintained agency blog and social media

- Managing editor of blog; wrote original stories; curated freelancers; measured analytics; managed ambassador influencer team, events, and social media - Wrote content for workbooks, packaging, press kits, web, emails, social media, ads; engaged agencies and freelance writers for special projects; managed email marketing campaigns