Founder

Executive

Strategic marketing expert and entrepreneur with a solid track record of building strong brands, launching
new products, and delivering profitable market share growth. High bandwidth executive and transformational
leader with proven ability to build and retain successful, loyal, and highly productive teams. Serial success
developing and executing strategic marketing plans, leading disruptive campaigns, and driving results from
local to multi-million dollar international budgets.

STRATEGY	
• Integrated marketing strategy
• Go-to-market strategies
• Consumer campaigns			

BRAND	
• Brand voice & architecture
• Creative development
• Storytelling & messaging	

LEADERSHIP
• Culture development
• Mentoring, team building & motivation		
• Continuous improvement

Founder of thriving Tahoe-based eco-dry cleaning and commercial laundry company built on the pillars of quality, service and integrity. Stable business with employee-run daily operations.
•	Built company from ground up, assuming an estimated 40% market share in 1.5 years.
•	Developed brand strategy, look/feel, and all related marketing assets, along with short- to long-range marketing programs.
•	Successfully executed all business launch activities, including business, strategic, and operations plans, corporation formation, and more.
•	Strong focus on customer satisfaction with customer-centric culture of accountability, integrity, and transparency, resulting in customer and staff loyalty.

Drove global marketing strategy for iconic speaker manufacturer, overseeing brand, digital marketing,
retail, events, entertainment marketing, communications, public relations, training, ambassador programs,
and consumer insights/research.
•	Spearheaded B2B and B2C marketing initiatives for a growing product portfolio under a variety of leading brands, including Polk Audio®, Definitive Technology, and BOOM.
•	Established and led global brand strategy and consumer campaigns for all categories, overseeing
brand voice, creative, and positioning.
•	Led e-marketing strategy, including $15M national advertising campaign, and development of three
complex e-commerce websites.
•	Direct oversight of all entertainment marketing initiatives, including management, promotion and production of high-profile concerts for artists such as 11x Grammy award winner John Legend, along
with field activations at festivals including SXSW and Coachella.
•	Designed training programs, including field and online training for major retailers, such as Best Buy and JB HiFi (AU), and independent local/regional retailers and distributors.

Director of Global Marketing

Key Responsibilities:
Oversaw marketing strategy for high-growth leading global consumer products company. Led, developed and retained diverse team including in-house graphic design, web, PR, social media, content, trade shows,
events, and marketing operations, earning positions of increasing responsibility.

• Spearheaded B2B and B2C marketing initiatives for diverse and growing product and service portfolio
under a variety of unique brands, helping lead to 5 year top-line cumulative sales growth of >30%.
• Developed integrated marketing strategy and launch plans for new products and services, driving
profitable growth of core product categories, each year surpassing prior year KPIs.
• Led attack plan for top-selling consumer products category, driving YoY sales increase of 20%+ for 4
consecutive years.
• Led dealer opt-in program resulting in >50% YoY increase in dealer participation.
• Oversaw high margin consumer product category, driving top line sales growth of 10% and gross
margin improvement of 17% through value improvement (VI) activities.
• Implemented lean initiatives to increase efficiency 40% and cut costs by 32%.
• Team leadership resulting in dramatically increased productivity, ongoing development, and zero
turnover among direct reports over nearly 6 year tenure.
• Orchestrated complex transition strategy, consolidating from six brands to three, creating greater
synergies and efficiencies in alignment with global strategies.
• Appointed Values Champion, and developed and rolled out core corporate values to organization. Led
teams through successful deployment, including bimonthly activities aimed at culture building through
increasing awareness, education, and promoting results, accountability and recognition.

Director of Marketing

Key Responsibilities:
Developed and executed marketing communications tactics for global sports medicine company, including
creative design, advertising campaigns, trade shows, events, and online marketing, with consistently
increasing levels of responsibility.
• Appointed lead on corporate branding initiative following acquisition, developing comprehensive
3-year plan and budget to integrate divisional identities. Managed cross-functional teams to successful
implementation.
• Led global development and execution of marketing tactics for 24 new products across a variety of portfolios, including commercialization of the Fusion line of athletic and OA braces, which garnered
25% market share in two years.
• Developed and deployed training program for 250+ member sales force including digital training
modules, videos, product profilers, and other key materials.

Marketing Communications Manager

Find out detailed information about Tessa Mitchell, Founder in Truckee, CA

Tessa Mitchell: Founder in Truckee, CA

Tessa Mitchell

University of Nevada