Theodore Panagiotis: Brand Marketing Manager in Pawtucket, RI

Develop marketing plans for casino special events, rewards club and online gaming application. Facilitate the creation, production, and the distribution of all advertising materials, on-property signage, as well as print, digital, web and social media collateral. Oversee all facets of the creation of the monthly Foxwoods Insider Magazine, including pagination, advertisement & editorial placement, copy writing, distribution and proofreading. Serve as the primary contact for one of the main advertising agencies. Project management for some of the most important facets within the casino, utilizing management skills to ensure approval of all assets by various departments, and costs are within budget. Strategic brand management skills needed to ensure messaging not only resonates with the public, but also retains the proper brand imaging and awareness.

Apply expertise in entertainment industry to grow and manage business, building a compelling offering and customer experience and growing a loyal active customer base. Develop and execute business strategy by building long-term relationships within the entertainment industry and develop effective strategies to ensure audience appeal to deliver value and outstanding selection of Caribbean music concerts and club events. Coordinate promotional teams, steer negotiations with venues and artists, and manage all aspects of graphic design. Devised strategic marketing plans for major productions and events with thorough understanding of “the big picture” event and marketing strategies. Continuously analyze customer engagement metrics to understand how the business is doing and how propositions can be improved to build a strong, growing, and active customer base.

Monitor the casino floor to ensure high levels of customer satisfaction, ensure an enjoyable gaming experience and encourage repeat patronage. Nurture relationships with over 300 casino players assigned to me, to promote special events via direct contact and distribution of printed marketing collateral. Reserve complimentary rooms, show tickets and meals for casino players. Oversee daily operations for two VIP lounges reinforcing entry criteria to ensure that only qualified players gain entry. Strategic Conflict management skills with deep seated customer service orientation. Exhibit exceptional interpersonal and communication skills to effectively interface with guests and resolve conflicts and issues.

Created and instituted business model, marketing and advertising campaigns, and overall operational schema for full service restaurant. Hired, developed, and motivated staff and administered all vendor and merchant negotiations with focus in cost efficiency and quality. Grew business form the ground up, driving revenues increase and profitability. Utilized networking and communications skills to boost performance of internal teams, crease a loyal client base and attract new customers.

Key strategist responsible for overseeing watersports equipment distribution across North America including full planning and launch of stand up paddleboard product revolutionizing outdoor activities. Participated in industry tradeshows, personally coordinating and conceptualizing all booth elements. Ensured appropriate branding and consistency by revising and approving all marketing and advertising materials. Identified areas of opportunity to grow market share and crafted targeted tactics to maximize outreach and brand recognition.

Managed all aspects of professional boxing events, including sponsorship, advertising, and televised broadcast scheduling. Facilitated and closely supervised the preparation of program book, press packages, and all collateral material for media outlets distribution. Served as color commentator for television transmissions.

Conceptualized all aspects of the retail store, including all store design, branding, marketing and sales aspects. Handled all financial and accounting procedures, including payroll, taxes and budgets. Oversaw the management and hiring of all employees.