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Regional Sale Manager

Top Management

Marketing and sales professional, with high energy and motivation, in search of new challenges. I have always worked in these areas, highlighting myself from the execution as a salesperson to the development of teams as a manager. I am committed, with a strong ownership sense, I like to work developing people and brands. I worked in large multinationals in planning and commercial execution, contributing in the diversification of portfolios increasing profitability and market share. I have specialized to manage important accounts, supermarkets and distributors in the states of Rio de Janeiro, Espírito Santo and Minas Gerais.

Responsible for the development of imported beverage products (Wines, energy drinks and beers). In charge to build the strategy of sales channels, pricing, "go to market" and dealing with the major accounts in Rio and Brazil (distributors and Supermarkets). Creating business plans and BTL activations. Managing a sales and execution team all over Brazil. Increasing coverage in short time at the priority areas (such as Nielsen area III to more than 4000 POS).

Sales and trade marketing manager

Responsible for managing the Pão de Açúcar Group (GPA) account. I had the challenge to increase profitability through the development of the products mix and sell out actions. Focus on the proximity channel, with the aim of developing shopper-centered actions. P&L analysis in the search for continuous improvement, solving matters that go beyond the commercial area. Management of all account indicators, such as sell in, positivation, devolution, shelf life break, sell out, among others. Supervision of the sales and merchandising teams, focusing on execution in store.
Heineken Brasil Kirin - Beverage Multinational

National KA Manager

Responsible for managing the entire supermarket channel in the states of RJ, ES, and MG, building the brands and categories, commercial strategies, developing business plans for the main clients, both national (KA) and regional. Supervision of profitability, market share, and regional budget were also some of my responsibilities. Team management of 7 sales managers, 7 execution supervisors, and 197 merchandisers.

Regional Sales and Trade Marketing Manager RJ/MG/ES

Started in the trainee programm in 2011, after one year promoted to sales and trade marketing manager in countru side of MG state (for 2 years). I was in charge to implement the commercial standards and the profitability of the company and the local distributor, acting in all sales channels. Transferred to Rio I was responsible to development plans and partnerships with big supermarket accounts in the region. Management of a sales team, to increase partnership and to widen the Brasil Kirin portfolio implementing the price politics and company brands positioning. Winner of the 2015 Sales Management Program.

Gerente de Vendas e Trade Marketing

Responsible for sales of the brands Olympikus and Opanka in Rio de Janeiro and the Great Metropolitan Area. Management of the client portfolio and prospection of new clients. Direct contact with vendors of all sizes (from LASA to small stores), developing sales and marketing strategies at the moment the company started a partnership with Flamengo. Participation in the main fairs of the segment in Brazil  Francal and Couro Moda.

Sales Representative Olympikus and Opanka

for the following brands:
• AirShoes - Footwear brand with two stores, located on the International Rio de Janeiro airport and at the Barra Garden Mall. Participation in the Francal and Couro Moda fairs, having contact with the main footwear manufacturers in Brazil.

• Goal Brasil - Sports and souvenir stores, located at the Gávea mall and on the Rio de Janeiro airports. Dealing with the main sports industries in the world. Developing marketing strategies for different audiences, training and motivating the sales team.

• Sun Brasil - Beachwear and accessories store with two points of sale located at the International Rio de Janeiro airport. I worked with the development and creation of bikini, shirts, purses, and accessories collections.


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Thiago Oliveira: Regional Sale Manager

Thiago Oliveira