Thomas Casserly: in Holliston, MA

Commensurate with Sales Manager in Corporate setting. Second to Owner of sporting goods brand, within a small team. Primary Responsibilities: • Management of $30M global sales with full profit & loss accountability. • Lead direct report team of nine sales and marketing managers throughout North America. • Account management of $7M Eastern US and National Key Accounts, including co-op and marketing programs. • Managed relationships of fifteen International Distributors for global sales program, including product strategy, sales plans and marketing activations. Accounting for 12-18Million in business yearly. • Achieved a minimum of 15% growth/year, optimizing multiple sales channels; brick and mortar, e-commerce partners and e-commerce direct. • Implemented new sales and marketing strategies for evolving E-Commerce Channel, creating new revenue streams in a traditional “brick & mortar” category. • Lead brand and product marketing strategies of full product portfolio for global implement

Long term partnership with small business owner for consultative market expertise. Produced growth strategy for declining business and provided turn-around strategy recommendation. Developed and implemented full business plan that introduced new streams of revenue through diversifying marketing outreach and establishing a retail space. Built measurable marketing strategies and campaigns that captured target market, increasing new student introductions and client retention. Designed, built and merchandised the new retail space, including seasonal buying and planogram recommendations.

Sales leader and trainer for multiple door independent retailer. Consistently led company in total revenue, dollars per transaction and overall sales performance. Identified gap in repeat customer business, launched customized sales training plans that focused post conversion support, assuring customer satisfaction and repeat business. Established sales training programs for company-wide use, including pre-sale approaches, improved sales techniques and objection training. Managed social media presence, developing new and creative growth strategies to speak directly to consumers needs that gained clientele

Outdoor retailer headquartered in Boston with locations spread across four states. Oversaw all aspects of business at flagship location: personnel, training, budgeting, profit and loss, shipping/receiving, warranties, and infrastructure support. Accountable for Boardsports category company wide, including product assortment, revenue, profitability, and seasonal planograms. Coordinated all marketing outreach: negotiated advertising deals, generated copy and design layouts for print, radio, TV, web and direct. Executed in-store and off-site events with up to thousands in attendance.

Buyer for all hard good categories, surf, skateboard, kitesurf, windsurf, and accessories. Assisted with buying decisions for soft goods and clothing lines. Managed staff of up to 40 personnel in multiple locations, managing all day-to-day operations of the retail business. Assessed business strategy and revamped to increase the focus on “customers for life”. Updated the sales floor to provide a better customer experience and ran employee sales seminars and trainings to ensure all team members were aligned to the strategy. New strategy provided a return of over 300% on investment in changes.

Assisted distinguished clientele with large ticket automotive purchases and post-purchase support. Promoted to BMW salesperson, youngest in North America, at the time. Cultivated and maintained a diverse customer base that allowed me to lead in sales month-over-month.

Provided yearly product knowledge training to over 75 clients. Organized and managed booths at five trade shows and applied demo events yearly. Travelled to help at major events, including managing entire events solo. Assisted in sales strategy and profitability management of accounts. Managed product line and profitability independently for Arbor Snowboards.