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Creative Dorector

Creative & Design

After 20+ years in NYC recently relocated to San Diego

An award-winning Creative Director/Art Director who has pioneered innovative work in digital and social media, strategy and advertising for startups and Fortune 500 companies across industry sectors and product categories.

Creator of integrated campaigns, websites, graphic design, identity systems, brand strategies, film and video for Disney, GE, HBO, AT&T, BlackBerry, Bank of America, Merrill Lynch, Cape Cod Potato Chips, Crayola, eBay, PayPal, Random House, among others.

He has worked at many of the most highly regarded and innovative agencies in the world including Razorfish, Campfire Media, BBDO, FleishmanHillard, Grey, JWT, McGarryBowen, SapientNitro and the Interpublic Group and Publicis holding companies.

Among his accomplishments:
• Groundbreaking transmedia storytelling campaign for the launch of HBO’s Game of Thrones.

•  Art Director and Photographer on the award winning film, The Shovel. (Tribeca Film Festival,  2006: Best Narrative Short.)?

• Global Creative Director for BlackBerry – traditional, digital, social, video, motion graphics and live events.?

• Lead multidisciplinary teams on enterprise-scale UX projects for many of the world’s largest retail banks: Bank of America, Chase, Citi, Credit Suisse, Lloyds TSB, Merrill Lynch, Prudential, TD Bank.

• Enterprise Creative Director of IPG’s Holding Company Oversight Team managing the work created by all agencies for Bank of America across all media channels, including TV, radio, OOH, and sponsorships (NASCAR, MLB) as well as personally developing innovation initiatives.  

• Leads the digital marketing and design agency: a small, swat team of exceptionally talented and seasoned professionals who deliver innovative, results-driven work. 

• Serves as a strategic advisor to client leadership, effectively translating business challenges into actionable solutions and plans. 

• Designs creative concepts and leads strategic planning sessions to deliver measurable, impactful results through comprehensive marketing campaigns. 

• Manages project plans, timelines, client expectations, and budgets for successful delivery and profitability. 

• Assembles, leads, and manages diverse teams to align individual talents with each engagement and unique strategic challenge. 

• Clients Include: CaptalOne, Girls Who Code, Fathom + Hatch, Growlight, The New York Stock Exchange, Parker White Brand Interactive, Possible, Random House, SapientNitro, Stance Socks, Uranium Madhouse Theater.

• Co-managed and mentored a 15-person creative group while directing day-to-day operations including project scoping, milestone tracking, staff utilization, project profitability, and talent recruitment. 

• Fostered cross-discipline collaboration and engaged outside professionals for continuous learning and exposure to new ideas. 

• Led by example to demonstrate best practices in research, creative development, pitch creation, and business presentations. 

• Won 90% of pitches through executive-level presentations with a focus on project value and results. 

• New Business Wins: NBC, eBay and PayPal 

• Clients Included: Cape Cod Potato Chips, Duncan Hines, eBay, Gap, PayPal, Snyder’s Pretzels, and Warner Brothers

Group Creative Director & Head of Creative Operations

•	Directed a 30-person multi-agency team to drive BlackBerry’s global communications strategy. 

•	Advised and guided client leadership during a time of intense crisis to strategize and implement actionable solutions and real-time responses.

•	Integrated traditional campaigns, UX, digital, mobile, social media, and live events.

Global Group Creative Director 

•	Served as creative lead for the Bank of America account; oversaw and approved all work done by the seven agencies servicing the account. 

•	As part of the Bank of America oversight team, reported directly to both the CMO of Bank of America and CMO of Interpublic Group. 

•	Executed projects and led the development of future thinking, innovative marketing concepts. 

Enterprise Creative Director

Find out detailed information about Thomas Sherman, Creative Dorector in SAN DIEGO, CA

Thomas Sherman: Creative Dorector in SAN DIEGO, CA

Thomas Sherman