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Retail Marketing Specialist

Specialist & Consultant

Expertise in Brand Amplification | Proven Work Ethic Known for my unwavering work ethic, I've earned a reputation as a hard worker who tackles challenges head-on. My journey has shaped me into a meticulous problem solver, ensuring that every project I undertake not only meets but exceeds expectations. I have learned a tremendous amount about storytelling through my experience at Roark, and I excel in assisting the brand story come to life in all avenues, fostering a deeper connection between brands and consumers.

- Implemented and executed a rolling POP program for Roark stores and wholesale accounts 
- Project Manager for sales catalogs across 3 divisions (photoshoots, samples, video shoots, internal deadlines, printing coordination)
- Planned brand and wholesale events across Roark men's mainline, and Roark Run Amok
- Organized and facilitated samples for all web photoshoots as well as coordinated all DTC assets with the studio - developed a process with the site merchandizer to efficiently get assets on the site
- Project manager of wholesale fixtures and custom sections
- Project manager of all wholesale windows across all 3 divisions as well as Roark Retail windows for special collections and sales
- Processed all marketing promo orders
- Collaborated on creative briefs for forward facing content

- Project manager for weekly newsletters
- Digital asset manager of all web assets
- Sample coordinator for samples across 2 divisions
- Coordinated seasonal photoshoots and travel for internal team and ambassadors
- Built and facilitated POP for special collections

Marketing Coordinator

- Managed store opening and closing procedures
- Trained and managed employees on store processes
- Maintained a constant working knowledge of product
- Merchandized store for optimal sales
- Engaged with clients during regular store hours with excellent customer service
- Planned and photographed in-store events 
- Reported daily and monthly numbers and KPIs
- Pitched retail marketing ideas to increase traffic

Store Manager - Los Angeles

- Managed store opening and closing procedures
- Provided excellent customer service and brand knowledge

Key Holder - Los Angeles

- Created photo content for social media (Instagram, blog and Facebook) 
- Created a social content strategy every week 
- Reported on growth and other significant KPIs week over week and month over month
- Worked closely with the creative team on ad content 
- Sent out PR packages and correspondence for press releases 
- Shot photographs on location of talent for blogs and campaign launches

Social Media Coordinator

- Facilitated all press and VIP pulls for the company in North America
- Allocated product for gifting and loans 
- Managed ROIs of VIP and press for all of North America, as well as gifting budgets 
- Scheduled appointments and interacted with stylists daily 
- Maintained constant working knowledge of product, while tracking placements in press and all social media outlets

VIP Relations Coordinator

Find out detailed information about Tia Chen, Retail Marketing Specialist in Vista, California

Tia Chen: Retail Marketing Specialist in Vista, California

Tia Chen