Master of Business Administration (M.B.A.)

Creative Agencies

Health & Fitness

Soccer

Boxing

Fantasy football

Grand old party politics

Grad school

And good times with good company.

President

Executive

Tierra Murguia is the President of TM Creative Group. She is responsible for conceptualization and implementation of marketing strategies and functions for several clients in the event management and non-profit world. Her services include content management, paid advertising, lead generation, email marketing, social media management and digital strategy, brand awareness, market research, audience measurement, and A/B testing. 

Tierra began her work in grassroots politics fundraising and managing the daily affairs of the political non-profit. While there Tierra was an integral part of growing the Committee’s social media presence to over 300,000 likes on Facebook and over 13,000 followers on Twitter. During her tenure, Tierra also generated over $16 million in revenue over three years. 

She then moved on to work for The Heritage Foundation, a leading conservative public policy think-tank in Washington, DC. At Heritage, Tierra was tasked with developing and coordinating marketing strategies for a designated portfolio of policy initiatives. When a Marketing Manager position opened at the Ayn Rand Institute, Tierra took her skills out west to managed a staff of three and lead the general marketing for an 8-million dollar think-tank. 

Now, Tierra balances work between her Director of Marketing position at Kinane Events and two other clients. 

Tierra is a graduate of the University of California- San Diego with a Bachelors of Arts degree in Political Science. In 2012, Tierra received her Masters of Arts in Government and Masters of Business Administration from The Johns Hopkins University. In her free time, Tierra enjoys small dogs, soccer, travel, and fantasy football.

Specialties:
Marketing Strategy
Brand Strategy 
Marketing Communications Management
Market Research & Analysis
Social Media Management
Google Analytics & Adwords
MS Windows: Office
Mac OS (preferred): iWork. 
HTML5 
Adobe Creative Suite
Search Engine Marketing

•    Full service, boutique marketing agency
•    Developed over 25 websites on wordpress and shopify platforms
•    Manage $100K in Facebook advertising annually
•    Manage $50K in Adwords advertising annually
•    Develop logo and branding standards for clients
•    Manage a team of 5-10 global subcontractors 

•  Oversee the overall marketing strategy of a for-profit college
•  Create multi-channel campaigns to attract and enroll new students
•  Manage a team of two marketing coordinators
•  Creative director for all collateral  
•  Define KPIs and create dashboards and reports 
•  Measure campaign effectiveness and overall marketing performance
•  Manage monthly advertising budget of $50k
•  Manage all digital assets and social media properties
•  Grown the student population 1,500% since hiring

Director of Marketing

•	Develops and executes the large scale marketing of lifestyle fitness events including Santa Anita Derby Day, Surf City 10, Surf City Marathon, and O’side Turkey Trot.
•	Coordinate all aspects of event management including, evaluating and recommending events and sponsorship levels, budget oversight, contract negotiation, event logistics, and staffing.
•	Facilitate sponsorship sales and build relationships with vendors to ensure continued partnership year after year. Define vendor needs, actively onboard and manage best-in-class partners.
•	Oversees all social media promotion, and paid advertising including Pay-Per-Click advertising. 
•	Support the acquisition marketing strategy, branding strategy and additional marketing activities as needed.
•	Define business analytics and create dashboards and reports to measure campaign effectiveness and overall marketing performance.

•	Develops and executes the digital branding and marketing strategy for all outreach and donor programs at an $8 million dollar think tank.
•	Responsibility for planning and budgetary control of all digital marketing.
•	Supervises and manages a staff of three marketing coordinators. 
•	Serves as a project manager for ARI’s digital strategy ecosystem overhaul, including overseeing the redesign of AynRand.org.  
•	Oversees all social media promotion, and paid advertising including PPC, (online, print, and radio) of ARI’s programs.
•	Manages brand, product and content development, design and marketing of ARI’s websites.
•	Integrates marketing across all programs and identifies ways to maintain student and educator interest in Ayn Rand’s works and continued participation in ARI programs.
•	Using Google Analytics, create tracking mechanisms and reporting solutions to effectively measure the impact of all marketing programs and strategies.
•	Researches and evaluates audience feedback, data a

Marketing Manager

•	Provided strategic financial input and leadership on direct marketing decisions.

Consultant

•	Managed major strategic projects and products from definition of scope through approach, recommendations, and final implementation. Includes serving as project manager of digital, print, and social media production for a portfolio of issues.
•	Introduced new concepts, products, and strategies that significantly improved or revised digital technologies and new media.
•	Worked with internal departments and outside consultants to strategized and prioritized projects, maximized program results, and determined target audiences for product(s) and ensure products meet internal and external branding standards.
•	Developed and proposed plans and budgets for Heritage branded activities in subject areas and lead execution of approved plans and budgets.
•	Identified marketing needs and opportunities for the brand and coordinated the development of new products to meet those needs.
•	Facilitated market research and strategy process, managing flow of information between vendor and internal parties

Marketing Associate

•	Part-time direct marketing instructor covering topics on all things related to fundraising strategy and messaging.

Instructor

•	Worked closely with Heritage staff and outside vendors to design and execute online and broadcast solicitation campaigns via television, e-mail, radio and other new media, with careful attention to detail around messaging, segmentation and follow-up.
•	Created and executed a national fundraising direct marketing campaign centered around Heritage’s mission and vision.
•	Cultivated and strengthened relationships with members and advanced the online fundraising program by writing and editing articles for Heritage’s member website, www.myHeritage.org.  
•	Prepared twice-weekly e-mail newsletter and managed several e-mail marketing campaigns.
•	Used data to consistently revise and improve fundraising activities with the goal of maximizing revenue and building relationships with Heritage members.
•	Intern supervisor for Online Development department.
•	Promoted after 6 months of employment from Coordinator to Associate.

Online Membership Associate

•	Planned, developed, implemented, annual multi-million dollar budget
•	Provided strategic financial input and leadership on decision-making issues affecting the strategic plan of the organization.
•	Cultivated and maintained direct marketing campaigns resulting in $10 million raised per cycle.
•	Developed and trained colleagues and board members in marketing and generating greater yield in direct marketing.
•	Created marketing collateral such as direct mail and telemarketing campaigns to reach target audiences in multiple venues
•	Implemented, wrote, and managed online direct marketing campaigns utilizing various social media platforms growing the number of fans from less than 10,000 to over 300,000.
•	Managed financial operations; liaison with outside accountants, attorneys, and consultants to assure compliance with local and federal regulations.
•	Scheduled and met with various Capitol Hill staffers regarding various public policy initiatives.
•	Prepared and executed intimate, annua

Finance Director

•	Collaborated with the Executive Director and managed the daily operation affairs of a political 527
•	Researched, developed and advanced initiatives that grew the youth effort in politics in the 2008 and 2009 election cycles
•	Annually trained board members in managing a good state federation
•	Provided logistical support to the Parliamentarian on procedural guidelines at annual board meeting and biennial convention
•	 Implemented a student internship program with three departments consisting of 3-5 interns each
•	Performed payroll for 5-55 employees depending upon the time of year
•	Managed 25+ employees in the annual political field program
•	Developed and managed major events with 250+ people in attendance

Deputy Executive Director

Find out detailed information about Tierra Murguia, President in Oceanside, CA

Tierra Murguia: President in Oceanside, CA

Tierra Murguia

The Johns Hopkins University

The Johns Hopkins University - Carey Business School

Universita per Stranieri- Siena, Italy

University of California, San Diego