Tierra Murguia: President in Oceanside, CA

• Full service, boutique marketing agency • Developed over 25 websites on wordpress and shopify platforms • Manage $100K in Facebook advertising annually • Manage $50K in Adwords advertising annually • Develop logo and branding standards for clients • Manage a team of 5-10 global subcontractors

• Oversee the overall marketing strategy of a for-profit college • Create multi-channel campaigns to attract and enroll new students • Manage a team of two marketing coordinators • Creative director for all collateral • Define KPIs and create dashboards and reports • Measure campaign effectiveness and overall marketing performance • Manage monthly advertising budget of $50k • Manage all digital assets and social media properties • Grown the student population 1,500% since hiring

• Develops and executes the large scale marketing of lifestyle fitness events including Santa Anita Derby Day, Surf City 10, Surf City Marathon, and O’side Turkey Trot. • Coordinate all aspects of event management including, evaluating and recommending events and sponsorship levels, budget oversight, contract negotiation, event logistics, and staffing. • Facilitate sponsorship sales and build relationships with vendors to ensure continued partnership year after year. Define vendor needs, actively onboard and manage best-in-class partners. • Oversees all social media promotion, and paid advertising including Pay-Per-Click advertising. • Support the acquisition marketing strategy, branding strategy and additional marketing activities as needed. • Define business analytics and create dashboards and reports to measure campaign effectiveness and overall marketing performance.

• Develops and executes the digital branding and marketing strategy for all outreach and donor programs at an $8 million dollar think tank. • Responsibility for planning and budgetary control of all digital marketing. • Supervises and manages a staff of three marketing coordinators. • Serves as a project manager for ARI’s digital strategy ecosystem overhaul, including overseeing the redesign of AynRand.org. • Oversees all social media promotion, and paid advertising including PPC, (online, print, and radio) of ARI’s programs. • Manages brand, product and content development, design and marketing of ARI’s websites. • Integrates marketing across all programs and identifies ways to maintain student and educator interest in Ayn Rand’s works and continued participation in ARI programs. • Using Google Analytics, create tracking mechanisms and reporting solutions to effectively measure the impact of all marketing programs and strategies. • Researches and evaluates audience feedback, data a

• Provided strategic financial input and leadership on direct marketing decisions.

• Managed major strategic projects and products from definition of scope through approach, recommendations, and final implementation. Includes serving as project manager of digital, print, and social media production for a portfolio of issues. • Introduced new concepts, products, and strategies that significantly improved or revised digital technologies and new media. • Worked with internal departments and outside consultants to strategized and prioritized projects, maximized program results, and determined target audiences for product(s) and ensure products meet internal and external branding standards. • Developed and proposed plans and budgets for Heritage branded activities in subject areas and lead execution of approved plans and budgets. • Identified marketing needs and opportunities for the brand and coordinated the development of new products to meet those needs. • Facilitated market research and strategy process, managing flow of information between vendor and internal parties

• Part-time direct marketing instructor covering topics on all things related to fundraising strategy and messaging.

• Worked closely with Heritage staff and outside vendors to design and execute online and broadcast solicitation campaigns via television, e-mail, radio and other new media, with careful attention to detail around messaging, segmentation and follow-up. • Created and executed a national fundraising direct marketing campaign centered around Heritage’s mission and vision. • Cultivated and strengthened relationships with members and advanced the online fundraising program by writing and editing articles for Heritage’s member website, www.myHeritage.org. • Prepared twice-weekly e-mail newsletter and managed several e-mail marketing campaigns. • Used data to consistently revise and improve fundraising activities with the goal of maximizing revenue and building relationships with Heritage members. • Intern supervisor for Online Development department. • Promoted after 6 months of employment from Coordinator to Associate.

• Planned, developed, implemented, annual multi-million dollar budget • Provided strategic financial input and leadership on decision-making issues affecting the strategic plan of the organization. • Cultivated and maintained direct marketing campaigns resulting in $10 million raised per cycle. • Developed and trained colleagues and board members in marketing and generating greater yield in direct marketing. • Created marketing collateral such as direct mail and telemarketing campaigns to reach target audiences in multiple venues • Implemented, wrote, and managed online direct marketing campaigns utilizing various social media platforms growing the number of fans from less than 10,000 to over 300,000. • Managed financial operations; liaison with outside accountants, attorneys, and consultants to assure compliance with local and federal regulations. • Scheduled and met with various Capitol Hill staffers regarding various public policy initiatives. • Prepared and executed intimate, annua

• Collaborated with the Executive Director and managed the daily operation affairs of a political 527 • Researched, developed and advanced initiatives that grew the youth effort in politics in the 2008 and 2009 election cycles • Annually trained board members in managing a good state federation • Provided logistical support to the Parliamentarian on procedural guidelines at annual board meeting and biennial convention • Implemented a student internship program with three departments consisting of 3-5 interns each • Performed payroll for 5-55 employees depending upon the time of year • Managed 25+ employees in the annual political field program • Developed and managed major events with 250+ people in attendance