Tifani Vernon-Yanyali: Brand Strategy & Marketing in Austin, Texas

Head of client side brand marketing and creative for an e-commerce accelerator that partners with consumer brands to buy & sell product, manage marketplace operations and grow their businesses online. Lead team in areas of brand strategy, copywriting, design, photography and video production.

Led Brand Strategy unit for premium DTC men's apparel brand, focused on overall marketing strategy and go to market execution. Led team in areas of CX, PR, Social, Impact Marketing, Influencer, Product Marketing, Copywriting, Wholesale and Retail Marketing.

Launched and led Product Marketing function for premium DTC men’s apparel brand, focusing on go to market strategy and execution. Led team of eleven in areas of product marketing, copywriting, email marketing, graphic design and photography.

Head of marketing for software company providing e-commerce solutions for small, independent businesses and artists. Managed team of six in areas of content, social, product marketing and design.

Head of N. America marketing, e-commerce and product merchandising for largest global flip flop brand. Managed team of seven in areas of pr, social, e-commerce, product merchandising, design, digital, trade and retail marketing.

Wholesale business unit leader at startup lifestyle brand. Responsible for wholesale marketing, global distributor sales, e-tailer account management, B2B site experience, community-fueled merchandiser program and key account growth strategy. Managed analyst and marketing coordinator to support business unit revenue growth.

Marketing project manager in areas of footwear and SAAS.

Managed trade and retail marketing, public relations, events, ecommerce and graphic design projects for luxury footwear brand.

Executed seasonal promotions programs for large-scale apparel retailer.

Marketing lead for luxury wireless startup, managing initial company branding, brand marketing, graphic design, public relations, packaging and events.