Tiggy Cameron: Freelance Creative Designer and Producer in Wanaka, OTA

For the past 6 years I've worked as a freelance creative specialising in branding, illustration, apparel print design, creative strategy, artistic direction, production, copywriting, photography, photo & video editing, signage, labels/packaging, visual storyboarding, voiceover & radio, props and art department for film and animation.

As creative lead for Cardrona and Treble Cones apparel, merchandise, homewares and accessories range across three physical stores and our online commerce platform my role included generating concepts and creating seasonal mood boards and collection concepts for seasonal drops, including ordering and sourcing garments, accessories and homewares, liaising with suppliers, craftsmen, external artists, printers, and direct partners (designing collaboration garments with Icebreaker, POW Gloves, Huffer, Mons Royale and Dharco), finalising artwork, prepping artwork for print, reviewing colours, materials, samples and strike-offs, preparing apparel and merchandise for our e-commerce platforms, organising studio shoots, photography, photo editing and clearcutting, creative copy for ecommerce and social channels, designing all front-end Shopify POS and print advertisement, creating and curating content for social channels.

As the in-house apparel print designer and graphic designer/producer for creative content, I lead creative direction and design for all seasonal mens, womens and kids apparel collections for our three retail stores and e-commerce platform, and was across the design of event posters, web banners, digital and print advertisements, tear-drop flags, stickers, pins, menus, signage, way-finding and photography. I led production of visual and copywriting content for Cardrona and Treble Cone social media channels, including art direction for seasonal campaigns across video, print and social. I was also the voice of weekly live radio crosses for BFM, and local radio advertisements. Winners of New Zealand's Best In-house Marketing Team / New Zealand Marketing Association Awards 2020

A seasonal contract as Thredbo Resorts in-house graphic designer and digital content producer and copywriter. Within this role I took the lead on all event design and promotions, copywriting, merchandise and apparel design, POS collateral, video production and radio and TV communications, including live crosses.

Working within team NASA, I was responsible for recognising start-up business within the AU/NZ market, building relationships and onboarding them onto our emerging business ad-words program. Contributed over $130K in referred revenue to the NASA team in Q1 - touching approximately 50% of NASA team's revenue in the quarter (Global average of revenue contribution for an entire team is only around 30%)