Bike

Golf

Dive

Fashion

Fishing

Lifestyle

Outdoor

Skate

Snow

Streetwear

Surf

Swim

Triathlon

Wake

Yoga

Health & Fitness

Strategic marketer, analytical problem-solver and result-driven team player with extensive experience building consumer-focused
strategies that achieve both brand and business objectives. Strong integrated marketing background with expertise in global
brand strategy development, product launch support, campaign creative development, digital marketing, media planning, live
brand experiences and cross-channel retail concepts. Ability to look at the big picture from a brand point of view while
developing sound strategies which help to engage, acquire and retain consumers. Passion for creating storytelling experiences
around brands which break through the clutter, make meaningful connections and create great results.

Led the development of New Balance Global Running strategy and execution across owned, earned and paid
communication channels which drove regional adoption and consumer demand
•	Owned master global campaign briefs, authored integrated go-to-market marketing plans, drove end-to-end content
creation and presented to executive leadership for all New Balance Global Running campaigns, working in up to four
(4) seasons at once
•	Transformed New Balance Running's "FuelCell" platform through a maniacal focus on differientation spanning
emotive storytelling, community engagement, purpose-driven efforts, cultural moment integrations, digitally-led
content creation, amplification of brand assets, dedicated media investment and global key account programs to target
the global consumer muse and lead to a 32% increase in global unifed sales
•	Managed New Balance x New York City Marathon global consumer engagement program, "Miles for Pizza", which
drove +346MM impressions through strategic partnerships (Strava, NYRR, BarstoolSports), brand owned properties
(DTC, Athletes, Social) and earned media (endemic and broad)
•	Owned global consumer segmentation strategy, resulting in the "Next Gen Runner" consumer muse, formulated
through collaboration across Consumer Insights & Analytics, Global Research (MediaHub), Running GBU,
DTC/Wholesale, Social/Digital and regional surveys
•	Key lead working with global product and merchandising teams to understand the full scope of each product story,
integral in global content creation and asset distribution across sell-in and sell-through periods
•	Translated global strategy into action plans through two (2) year global running marketing calendar, seasonal integrated
marketing campaigns and category hero moments in partnership with key cross-functional partners including Global
Product GBU, Merchandising, Marketing Communications (Public Relations, Social, Digital/SEO), Events,
DTC/Wholesale and Insights & Analytics
•	Worked closely with regional teams (NA, EMEA, APAC, GC & LATAM) to ensure global campaign effectiveness,
adoption and implementation across sell-in and sell-through periods
•	Led key New Balance Global Running agency partnerships, inclusive of RFP process, scope of work development,
output management and analysis
•	Partnered with NB's Consumer Insights & Analytics teams to monitor marketing ROI and make continuous
adjustments to maximize return
•	Ownership of New Balance Global Running consumer marketing budget and spend guidance, inclusive of external
agency and partner investments
•	Successfully managed and evaluated two (2) Associate Global Marketing Managers

Global Brand Manager, Running

Led the marketing vision, strategy and execution for +85 Full-Price and Outlet retail locations, working across
categories, including Running, Training, Basketball, Lifestyle, Teamsport and more
•   Drove the go-to-market strategy for key DTC product launch storytelling moments and seasonal shopping periods,
collaborating with Global Brand & Retail Marketing, Digital, Social, Creative Services, Public Relations,
PLM/Merchandising, Finance and more
•   Developed cohesive marketing strategies focused on connecting and building deep relationships with target consumer
groups through fully integrated programs which meet key KPIs (ie: consumer acquisition, sales and traffic comps, conversion, earned media and more)
•   Leveraged CRM data to increase level of targeting, customization and sophistication to the campaigns implemented,
with the aim to increase consumer engagement, acquisition and retention
•   Responsible for +30 annual campaign creative and media support briefings, collaborating with external creative
agencies and internal cross functional partners, for timely and high-quality deliverables within budget
•   Introduced new cross-channel direct mail campaigns around key holiday shopping periods, leveraging CRM targeting
data and driving incremental net revenue for all channels (full-price, outlet and ecommerce)
•   Managed the seasonal strategy and implementation related to the "Kicks for a Cause" retail charity program with partner Soles4Souls, resulting in +$300,000 in monetary and +11,000 shoe donations since inception
•   Successfully managed the integrated marketing programming around +15 pop-up retail brand activations, inclusive of cultural moments (ComplexCon) and brand ambassador initiatives (Big Sean)
•   Managed PUMA DTC's largest cross-channel marketing promotional program, Friends & Family, consistently
exceeding KPIs and benchmarks (2018: +5% revenue, +3% gross margin, +8% employee participation)
•   Leveraged key insights and cross-functional partnerships to develop tourism-centric traffic driving programming
designed to reach domestic and international travelers in select markets, resulting in benchmark achievements across
traffic, coupon redemptions, corresponding product sales and more
•   Identified new and strengthen existing tactics as they pertained to promotions, email, media (traditional, digital & social), affiliate programming, events, in-store visual storytelling, direct mailers sponsorships, grassroots and more
•   Managed several multi-million dollar budgets, dictating process and priorities for all initiatives
•   Winner of the Q3 2018 PUMA Retail "Aspire Hirer Award" - a companywide award nominated by peers for
achievement in exceeding performance expectations
•   Managed and evaluated one (1) Associate Retail Marketing Manager and three (3) seasonal interns

Marketing Manager, DTC Strategy

Developed and drove North American PUMA Running consumer marketing strategy and execution, partnering
closely with cross-functional groups including, but not limited to: Wholesale & DTC Channels, Global Running
Marketing, Sports Marketing, Public Relations, Media Buying, Entertainment and Merchandising
•   Led all key PUMA Running seasonal product launch plans for the U.S. & Canada, developing fully integrated and cohesive plans with multiple consumer touchpoints ranging from ATL & BTL paid media, co-op media, PR, athlete
integrations, social/digital, influencers, experiential, consumer and trade events
•   Spearheaded the development of US Running target consumer groups, leveraging research and analytic partners, focus
groups and key account shareouts
•   Developed seasonal Wholesale sell-in process for the category, driving cross-functional collaboration process with sales channel leaders, with an output of tailored marketing toolkits and presentations designed to drive business
•   Drove the vision, strategy and alignment around category and overall brand programs in North America tied to the

Brand Manager, Running

•   Full-service consumer engagement agency with over 500 employees working across U.S. and Canada
•   Assisted in successfully transforming and re-launching Campbell's multi-brand platform marketing initiatives,
reshaping them from in-store merchandising programs to fully integrated campaigns with multiple touch points

Account Executive

Find out detailed information about Tim Perry,  in Hopkinton, NH

Tim Perry: in Hopkinton, NH

Tim Perry

University of New Hampshire