Tim Potter: in Scottsdale, AZ
Tim Potter
Scottsdale | United States
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Work experience
Arizona State University
Director of Licensing | 11/2010 - 02/2020
• Responsible for management of $3 million trademark licensing program at largest public University in America. Program was $1 million when started at ASU.
• Manage all licensee (400+), retailer and agency relationships.
• Plan and execute promotions to increase revenue.
• Strategically plan best in class group of licensees.
• Supervise and troubleshoot the administration of 12,000 artwork approvals per year.
University of California
Assistant Athletic Director for Marketing | 08/2008 - 10/2010
• Responsible for sale of all corporate sponsorships and signage at athletic events and venues.
• Manage all production aspects of basketball/volleyball videoboard.
• Plan and execute all athletic event promotions.
• Staff advisor to cheerleader/Highlander Girls spirit group.
• Plan, promote and implement Midnight Madness. ($40,000+ budget)
Southern Utah University
Assistant Athletic Director for Marketing and Promotions | 01/2007 - 07/2008
• Responsible for sale of all available inventory at athletic events and venues.
• Manage all electronic and print media projects.
• Staff advisor to student spirit group.
• Directed implementation of new athletics website.
Riverbend Communications
Advertising Account Executive | 10/2005 - 01/2007
• Direct sales, management and creative consultation of account list for leading rated Top 40-KFTZ and top rated Rock-KCVI radio stations in market.
• Manage new business accounts.
• Account list revenue growth of 275 percent.
Idaho State Journal
Advertising Account Executive | 05/2004 - 01/2005
• Responsible for sales, management and creative consultation of account list of more than $50,000 per month.
• Director of niche market products.
Idaho State University
Grant Writer-Physical Plant | 07/2003 - 04/2004
• Managed the writing of nearly $500,000 in grants.
• Responsible for research and tracking of grant projects.
Idaho State University
Director of Marketing and Licensing | 07/1999 - 06/2003
• Responsible for sale of corporate packages, signage and game program advertising. Total sales increase of nearly 60 percent.
• Director of Licensing for athletics. Royalty increase of over 200 percent.
• Manager and creator of U.S. Cellular BengalFest football tailgate.
• Direct game program sales and printing. Manage and place media including newspaper, radio and television.
• Tournament Director of 2001 Big Sky Conference Women's Basketball Championship.
Athletics Development Missouri State University
Assistant Director | 09/1995 - 07/1999
Marketing University of South Alabama
Assistant Director | 09/1993 - 09/1995
Roseburg News
Advertising Sales Representative | 04/1992 - 09/1993
• Committee chairperson Southern Utah University Presidential Inauguration.
• Computer skills: Word, Quickbooks, Pagemaker, Excel