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Marketing

Branding and Marketing Executive | Rugby coach and Ironman triathlete | Angel investor

Executive

I'm an award-winning brand, marketing, and communications leader with ~20 years’ global experience building brands, engaging audiences, and driving growth. Passionate, purpose-led, and performance-driven, I push boundaries, challenge norms, and redefine expectations. With intimate knowledge of B2B, B2C, and D2C environments across diverse sectors, markets, and audiences, I have extensive experience helping organizations achieve and sustain success through omnichannel, integrated, people-centric experiences. I thrive in fast-paced environments, where flexibility and teamwork are essential. Away from work, I'm committed to supporting under-served communities, as a child sponsor with Plan International, donor with youth charity Play Rugby USA, and member with Greenpeace. I'm an internationally decorated Ironman triathlete (World Championship 2024 qualifier), marathoner, cyclist, skier, scuba diver, culture seeker, and National Championship-winning rugby coach. My values are sustainability, accountability, teamwork, integrity, respect, and equity.

•	In-house leadership role with a leading Montessori school—a woman-owned small business (WOSB)
•	Establishing brand differentiation and market position by defining unique value proposition, vision, mission, values, and behaviors 
•	Increasing brand visibility, awareness, engagement, and growth by defining marketing strategy and multi-channel execution
•	Creating comprehensive programming and marketing calendar, and managing effective delivery of targeted marketing initiatives
•	Conceiving and delivering four tentpole events and multiple small events annually, to grow community engagement
•	Overseeing new visual and verbal identities, advertising, voice, messaging, and holistic, people-centric marketing activities 
•	Ensuring effective return on investment (ROI) by owning and diligently utilizing the marketing budget and tracking performance 
•	Creating and executing marketing assets, including SEO content, website, email, social, print, partnerships, and community events
•	Delivering an authentic voice that connects with our audience through consistent messaging across all touchpoints
•	Unifying internal and external communications by strategically aligning value proposition, business strategy, and objectives


Fractional Head of Marketing

•	Strategically led the in-house brand and marketing function of one of the country’s leading private aviation companies
•	Increased year-on-year growth by ~20% through digital-first, omnichannel, go-to-market (GTM) and demand generation strategies
•	Redefined comprehensive brand and marketing strategy, and omnichannel execution, aligned with the company's objectives
•	Drove brand vision, mission, values, behaviors, verbal and visual identities, voice, advertising, messaging, and asset development
•	Planned strategy, cadence, and content for integrated communications across all media channels, including TV, radio, digital, social, email, print, out-of-home (OOH), events, partnerships, sponsorships, merchandise, editorial, and public relations
•	Repositioned the company as a market leader by redefining the brand proposition and changing approach to sector penetration 
•	Optimized user experience (UX) for corporate and product websites by overhauling the strategy and visual direction
•	Defined strategy for search engine optimization (SEO), search engine marketing (SEM), and all digital marketing initiatives
•	Optimized marketing strategies and informed decision-making by analyzing and leveraging data, trends, insights, and technology
•	Increased influencer marketing impact with A-list celebratory ambassadors and brand advocates by improving collaborations
•	Launched our message internally and externally, elevating brand credibility, amplifying awareness, and showcasing innovations 
•	Delivered effective ROI by intelligently optimizing and deploying the marketing budget through an omnichannel strategy 
•	Ensured premium customer experiences with luxury partners by overseeing brand on-boarding and defining expectations
•	Led and inspired a high-performing marketing team with a culture of creativity, innovation, collaboration, and inclusivity


Head of Brand and Marketing

•	Leadership role with one of the country’s leading independent branding agencies, with offices in New York and Denver
•	Achieved YOY growth by delivering unique brand solutions, marketing campaigns, GTM, and demand generation strategies
•	Managed public- and client-facing aspects of eminent research studies into brand experience and CX in finance and healthcare 
•	Improved efficacy of strategies and decision-making alongside clients, by leveraging market data, analytics, trends, and insights 
•	Identified partnerships, cultivated relationships, and secured speaking engagements as thought leaders and subject matter experts 
•	Increased brand exposure and networking opportunities, through industry events and partnerships with clients and associations 
•	Accurately tracked and measured objectives, and evaluated performance in partnership with marketing operations
•	Boosted brand visibility, fostered industry relationships, and supported lead generation through digital and traditional channels
•	Delivered standout advertising and marketing campaigns, brand guidelines, and asset management programs for diverse clients


Senior Director, Relationship Development

•	Executive leadership role with one of the country’s leading experiential agencies, with offices in NY, LA, and London 
•	Led the agency’s client service and creative teams to successfully deliver our strategic goals and world-class creative 
•	Achieved YOY growth through diligent financial oversight, projections, and budgeting in collaboration with leadership team
•	Directly managed ~15 reports and oversaw ~130 high-performing individuals across different disciplines, cultures, and geographies
•	Reprioritized and organized resources, structure, technology, tools, staffing, internal relationships, and external partnerships
•	Improved creativity, productivity, and talent development with introduction of meritocratic, progressive, and collaborative processes
•	Developed and championed an improved agency culture and mission, resulting in a positive environment and talent retention 
•	Maximized growth opportunities by developing trusted relationships with key stakeholders, decision-makers, and influencers


Managing Director

•	Strategic consultant with B Corp-certified social innovation agency in NY, and boutique branding agency in London
•	Delivered senior-level, dual role of strategic leadership and client service with global clients and colleagues
•	Oversaw the creation and execution of creative, strategic, and innovative branding and design solutions internationally 
•	Ensured marketing initiatives supported broader business objectives by cross-functional collaboration internally and externally
•	Oversaw brand governance, including managing brand guidelines and digital asset management systems
•	Defined search engine optimization (SEO), search engine marketing (SEM), and broader digital marketing strategies
•	Delivered ROI by resourcefully managing budgets, resources, timelines, internal teams, external partners, and suppliers
•	Grew trusted relationships with new and existing clients 
•	Thrived in fast-paced, complex environments with multiple stakeholders, objectives, priorities, and budgets


Brand Strategy & Client Service Director (freelance)

•	UK Managing Principal with boutique agency, with offices in London, Johannesburg, Cape Town, and Nairobi
•	Led the agency to YOY growth by strategically aligning business objectives, value proposition, and client needs 
•	Developed and implemented new structure, processes, workflow and principles in leading the agency’s strategic goals
•	Oversaw the successful delivery of strategic branding initiatives and design solutions with diverse, B2B and B2C clients
•	Developed marketing strategies and led outstanding work for clients across multiple channels and touchpoints, including 
digital, radio, print, social, retail, merchandise, out-of-home, in-store, customer experience, and experiential events 
•	Holistically managed all agency operations, including the introduction of a sustainable financial model, growth strategy, budgeting and forecasting, P&L management, business development, talent development, legal, and HR oversight
•	Accurately tracked and measured objectives, and evaluated performance in partnership with marketing operations
•	Oversaw the successful global and local, agency/client collaborations across different disciplines, cultures, and geographies
•	Developed micro strategies, tactics, guidelines, and playbooks to support local executions in unison with national campaigns 
•	Oversaw all client service activities to ensure highest level of customer acquisition, satisfaction, retention, and loyalty
•	Managed high-performing team with ~10 direct reports, ensuring creation of best-in-class brand and marketing initiatives
•	Developed, coordinated, and disseminated PR and media relations through appropriate communications channels
•	Successfully reorganized internal resources, processes, and structure to increase creativity and optimize productivity
•	Defined and drove agency culture; promoted meritocratic success, expanded talent retention, mentored individuals
•	Expanded brand visibility and supported lead generation through in-person and digital business development initiatives 
•	Optimized growth opportunities by establishing and nurturing trusted relationships with key stakeholders at all levels


• Strategic brand and marketing leadership role
• Delivered innovative, strategic, and creative solutions for brands, advertising, marketing campaigns, retail environments, and customer experiences with a strong focus on clients in hospitality and real estate
• Managed high-performing team with ~5 direct reports, ensuring creation of best-in-class brand and marketing initiatives


Strategy Director (freelance)

• Strategic brand leadership and client service dual role
• Delivered innovative, strategic, and creative solutions for brands, advertising, marketing campaigns, CPG, retail environments, and customer experiences with a strong focus in financial services, healthcare, and consumer lifestyle
• Managed high-performing team with ~5 direct reports, ensuring creation of best-in-class brand and marketing initiatives


Client Director

• Senior brand strategy and client service dual role
• Delivered innovative, strategic, and creative solutions for brands, advertising, marketing campaigns, retail environments, and customer experiences with a strong focus in financial services, technology, and consumer lifestyle
• Key member of the team that launched the UK’s largest mobile phone provider, EE


Client Service Director (freelance) 

• Senior brand strategy and client service dual role
• Delivered innovative, strategic, and creative solutions for brands, advertising, marketing campaigns, experiential environments, and customer experiences with a strong focus on clients in financial services, technology, entertainment, consumer lifestyle, aviation, retail
• Managed high-performing team with ~5 direct reports, ensuring creation of best-in-class brand and marketing initiatives


Client Partner

• Senior brand strategy and account management dual role
• Delivered innovative, strategic, and creative solutions for brands, retail environments, experiential environments, and customer experiences with a strong focus on clients in consumer lifestyle, luxury, sport and leisure, aviation, retail
• Managed high-performing team with ~5 direct reports, ensuring creation of best-in-class brand and marketing initiatives


Account Director

• Senior brand strategy and project management dual role
• Delivered innovative, strategic, and creative solutions for brands, retail environments, and customer experiences with a strong focus on clients in financial services, CPG, consumer lifestyle, luxury, retail


Project Manager

Find out detailed information about Tim R Hutchins, Branding and Marketing Executive | Rugby coach and Ironman triathlete | Angel investor in Denver, Colorado

Tim R Hutchins: Branding and Marketing Executive | Rugby coach and Ironman triathlete | Angel investor in Denver, Colorado

Tim R Hutchins

De Montfort University

Loughborough University