Tim Richardson: Creative Director | Amplifying Brand Stories Through Innovative Design | Crafting Experiences That Resonate | Passion for Design Excellence in Greater Los Angeles, California

Lead a four-member in-house team to create an authentic lifestyle brand images/copy/strategies that are relevant to the consumer’s market by researching target audience diversity per state/campus. Sped up the SM, display ad, Salesforce email process and paid media. Worked with two advertising agencies to redesign the both websites and create TV, radio, and takedowns for YouTube, Tik Tok, IG paid display ads for national college locations and Online Programs. Helped solve shortage of nurses nationwide during the Covid 19 pandemic. Launched a new Richardson, Texas campus campaign “Hope + Action = Change” and art directed content in Miami and Dallas during the pandemic shutdown.

Auction.com brand was perceived as old and cheap and needed to evolve to appear as new and technological. I partnered with Blue-C Design agency to create a new logo and graphic brand standard, voice, tone, (buyer/seller online/in-person) visual language across all touch points. Worked to empower our customers to achieve their real estate goals by providing them with access to the most experienced team, trusted solutions and exclusive properties in the marketplace. We built a business intelligence dashboard for Auction.com buyers and sellers, Portfolio Interact offered unprecedented real-time data – down to the property level – to help you make selling decisions. The access to this data lets you analyze your portfolio performance and pricing. Helped Puerto Rico after Hurricane Maria sell foreclosed homes. Over 2,000 emails were delivered – • 53.2% of the emails were opened Click Rate was 22.6% with a Click-to-Open ratio of 42.4% Optimus email campaign to connect buyers with properties increased saves. Inspired the leaders to view ADC as the largest and most trusted marketplace for investment homes. 43,869 Emails sent 9,651 opened, 2,851 clicks (22% Open Rate) We built a business intelligence dashboard for Auction.com buyers and sellers, Portfolio Interact offered unprecedented real-time data – down to the property level – to help you make selling decisions. Created a Bid Interact program to connect live in-person bidding with sellers (banks) to decrease “Runs” days it takes to sell a foreclosed home. • Increases in CTR, open rates, and saves with over $34 billion in sales • 4.9 million registered accounts in 180 countries • 7X more listings than the closest competition • 26.7 M annual visits

Hired to lead, supervised and influenced in-house team, content strategy, art direction, design, product development, photo/video shoots, retail, e-commerce, events, and brand. Working closely with the product managers to create some campaigns which took the brand in new directions and started conversations which didn’t yet exist, exploring relationships people had with water, the brand and products that enabled them to live better lives. We leveraged storytelling and built on the rich legacy, highlighting athletes and new technologies. Building concepts and working within a team I was responsible for seeing an idea through from conception to delivery. Managed multiple tasks in a deadline-driven environment for Brand Identity and Logo Design, Print Advertising & Design, Packaging Design, Brochure/Catalog, Direct Mail, Aquatic Fitness Retail Point of Sale, Olympic Swim Event Kits, and Promotions. • Provided creative leadership with Hello Design to create a new desktop/mobile web e-commerce site. • Developed an inspiring "human truth" strategic approach with a renewed focus on the Fitness audience needs of the consumer/user. 
 • Conceptualized and executed projects storytelling across for Omni-channel Social Media Strategy & Content, Speedo Fitness App, TV & Radio Advertising, Video Content and Development. 
 • Collaborated/partnered with MISFIT Shine wearable to launch new waterproof watch product used by Olympic swimmer, Missy Franklin that provides activity tracking in water. • First Speedo product in Apple stores • Introduced revolutionary eco-friendly and performance-enhancing PowerFlex Eco fabric that led to 12% global growth and first-to-market in swim category. 100% post-consumer waste nylon yarn from fishing nets. Established a year-round Swim & Aqua Fitness consumer market, creating three segments: Olympic/Competition, Fitness and Active Recreation. Grew U.S. revenue 4%, and 6% globally and grew the Fitness category by 14%.