Tim Soltysiak: in Encinitas, CA
Work experience
![Image MagnaFlow](https://s3.us-west-2.amazonaws.com/malakye-content/photos/users/cd093cfa-e06e-4297-b25d-1e807e457b09/AVATAR/228e0d11-fa0e-4ae2-bddb-bfba22fd51f8.jpeg)
MagnaFlow
Senior Director, Marketing & E-commerce | 08/2019 - 07/2023
Responsible for direct-to-consumer eCommerce sales, web content strategy and digital marketing initiatives for a global automotive performance parts manufacturer. Developing annual sales forecasts, P&L management and paid media budgeting. Defining overall eCommerce strategy, web GTM planning and hands-on digital implementation.
• eCommerce P&L budget management and daily website eCommerce operations
• Improving website path-to-purchase to influence digital KPI’s (site traffic, conversion rate, average order value and user web flows)
• Defining and implementing web GTM plans to execute new product launches and increase product awareness (key selling points, merchandising, storytelling and consumer experience)
• Daily management of paid advertising channels (Google Ads, Microsoft Ads, Facebook Ads, Instagram Ads, Display / Remarketing Ads, and Direct Media Buys)
• Leading digital roadmap for new web technology, vendor management, UX/UI enhancements, web campaigns, web content calendars and new product releases
• Communicating and delivering weekly eCommerce sales report to senior executive leadership
• Training and developing digital best practices for company processes and stakeholder education
• Navigating omni-channel sales distribution, consistent brand messaging and cross-departmental collaboration (IT, Finance, Marketing, Sales, Manufacturing & Customer Service)
![Image Skinit](https://content.malakye.com/media/logos/images/8240_636564593867458438.jpeg)
Skinit
Director of Digital Marketing | 01/2016 - 08/2019
Responsible for planning, executing and managing Skinit.com's annual web strategy and brand marketing campaigns across all channels and mediums. Elevating the brand experience to increase product awareness, go-to-market strategies, new licensed products & overall revenue.
- Lead, manage and organize in-house creative, marketing, e-commerce, product and web teams.
- Marketing P&L budget management, advertising spend allocation to maximize ROAS, third-party vendor negotiation & management.
- Forecasting annual web projection plans and quarterly objectives in order to hit KPI goals.
- Collaborating with licensor's to adhere to brand guidelines while defining Skinit's brand image. NFL, NBA, Disney, Marvel & more.
- Hands on execution for brand strategy across SEO, PPC, Display Media, Video, Social Media, product positioning & web design.
- Reinvigorating the brand, identifying new opportunities & increasing monthly revenue YoY.
![Image Cuker Agency](https://content.malakye.com/media/logos/images/8202_636547254142067306.jpeg)
Cuker Agency
Sr. Digital Marketing Manager | 05/2013 - 12/2015
Senior digital marketing manager for full-service digital agency. Responsible for clients' digital marketing initiatives across paid search, SEO, digital advertising, web content strategy, online brand identity, and mobile responsive design optimization.
- Lead Search Marketing team for best practices and campaign management for client PPC, Display, Video, PLAs & Social Ads.
- Planned and executed SEO strategies to increase client brand exposure across international and local SEO strategies.
- Conceptualized digital strategy to define client marketing mix to reach and surpass their goals.
- Relevant client brand experience: Rip Curl, OluKai, Giro, 2XU, Silver Oak & more.
AtoZ Companies Inc.
Digital Marketing Manager | 06/2011 - 05/2013
- Managed digital marketing campaigns for 30+ niche home furnishing & appliances ecommerce sites
- Set marketing strategies & budgets across all channels of SEO, PPC, Social Media, Email and Affiliates
- On-site content optimization to influence organic rankings, conversion rates, bounce rate, and user experience
- Maintained Adwords, Adcenter & Data Feeds to improve Quality Score, Ad Copy, & CTRs
- Project management of third party vendors, eCommerce product team, and web development team to ensure consistency
- Analyzed website traffic in order to capitalize on any opportunities and identify site issues
Self-Employed
Digital Marketing & eCommerce Consultant | 01/2013 - 03/2013
Team Connection; Greensboro, NC – Ecommerce: Sports
- Project management for site architecture rollover to new design and content management system
- Web merchandising to improve shopping experience and product awareness
- Paid search campaign analysis for structure, positive ROI, seasonality and targeting.
BB&T, Outsourced SEO Projects; Winston-Salem, NC – Financial Bank
- Competitive research to help devise SEO opportunities and identify key target markets
- Mapping Site Architecture, 404 errors, XML sitemap and site crawl functionality
Prodentite, Inc., Charlotte, NC – Healthcare SEO Agency
- Ensure optimized content management for client blogs, website, images and social media
- Analyzed data findings to create content ideas for city markets and localized searches
Waypath Ventures
SEM Associate | 01/2012 - 12/2012
- Developed & Maintained PPC Campaigns for Exede and Hughesnet satellite internet services
- Created unique content and ad copy for SEO & PPC landing pages
- Executed various search engine strategies to influence domain authority and organic results
- Performed continuous query reports to adjust match types, negatives, and additional KWs