Tim Soltysiak: in Encinitas, CA

Responsible for direct-to-consumer eCommerce sales, web content strategy and digital marketing initiatives for a global automotive performance parts manufacturer. Developing annual sales forecasts, P&L management and paid media budgeting. Defining overall eCommerce strategy, web GTM planning and hands-on digital implementation. • eCommerce P&L budget management and daily website eCommerce operations • Improving website path-to-purchase to influence digital KPI’s (site traffic, conversion rate, average order value and user web flows) • Defining and implementing web GTM plans to execute new product launches and increase product awareness (key selling points, merchandising, storytelling and consumer experience) • Daily management of paid advertising channels (Google Ads, Microsoft Ads, Facebook Ads, Instagram Ads, Display / Remarketing Ads, and Direct Media Buys) • Leading digital roadmap for new web technology, vendor management, UX/UI enhancements, web campaigns, web content calendars and new product releases • Communicating and delivering weekly eCommerce sales report to senior executive leadership • Training and developing digital best practices for company processes and stakeholder education • Navigating omni-channel sales distribution, consistent brand messaging and cross-departmental collaboration (IT, Finance, Marketing, Sales, Manufacturing & Customer Service)

Responsible for planning, executing and managing Skinit.com's annual web strategy and brand marketing campaigns across all channels and mediums. Elevating the brand experience to increase product awareness, go-to-market strategies, new licensed products & overall revenue. - Lead, manage and organize in-house creative, marketing, e-commerce, product and web teams. - Marketing P&L budget management, advertising spend allocation to maximize ROAS, third-party vendor negotiation & management. - Forecasting annual web projection plans and quarterly objectives in order to hit KPI goals. - Collaborating with licensor's to adhere to brand guidelines while defining Skinit's brand image. NFL, NBA, Disney, Marvel & more. - Hands on execution for brand strategy across SEO, PPC, Display Media, Video, Social Media, product positioning & web design. - Reinvigorating the brand, identifying new opportunities & increasing monthly revenue YoY.

Senior digital marketing manager for full-service digital agency. Responsible for clients' digital marketing initiatives across paid search, SEO, digital advertising, web content strategy, online brand identity, and mobile responsive design optimization. - Lead Search Marketing team for best practices and campaign management for client PPC, Display, Video, PLAs & Social Ads. - Planned and executed SEO strategies to increase client brand exposure across international and local SEO strategies. - Conceptualized digital strategy to define client marketing mix to reach and surpass their goals. - Relevant client brand experience: Rip Curl, OluKai, Giro, 2XU, Silver Oak & more.