Bike

Creative Agencies

Lifestyle

Moto & Powersports

Music

Streetwear

Family

Motorcycle building...and whiskey!

Brand Marketing, Creative Strategy & Consumer Engagement Leader 

Executive

Dynamic and results-driven Brand Leader with a proven track record of success in both agency and corporate settings. Leveraged a background in creative brand work to transition into leadership roles focused on Consumer Engagement and Brand Strategy. Experienced in driving "Brand Re-Energization" through Marketing Strategies, Creative Direction, and Consumer Engagement initiatives. 

Skilled in leading and developing creative and marketing teams, ideation, concept development, and execution. Proficient in consumer research, online marketing, new product development, in-store programs, advertising strategies, and packaging program development. Specializing in CPG Brands and Retailers, B2B and B2C Tech, Beer, Wine and Spirits, Food Service and Restaurants, Financial and Fintech, Motorcycle and Automotive, and Entertainment.

• Spearhead the evolution of Journeyman into a lifestyle brand including products, distribution (inc. retail, DTC and on-premise), hospitality and restaurants in multiple locations. 
• Develop and execute strategic marketing plans for national retail, DTC, distribution, events, and all hospitality LOB’s.
• Develop and manage all owned, earned and paid advertising and promotional programs. 
• Expand and manage all digital and social channels.
• Drive growth in alcohol distribution including trade, consumer, DTC, and on-premise programs.
• Develop direct-to-consumer (DTC) business for complete product and merchandise lines.
• Spirit product development including positioning, packaging, and go-to-market strategy. 
• Expand event business including public activations, corporate functions, and weddings. 
• Lead all public relations and influencer programs.

Director of Marketing

Founded and operated Zanik Design, a marketing, branding, and creative consultancy firm servicing agency and corporate clients periods from 2016 to Present.

Pangea Money Transfer
•	Spearheaded the evolution of the Pangea brand as Head of Brand, establishing strategic brand architecture and ensuring brand consistency across all digital and traditional touchpoints.
•	Established and managed a cross-functional team to develop, execute, and evaluate Pangea's brand presence across various segments, countries, and channels.

1800Flowers.com
•	Led the branding and launch of 1800Baskets.com encompassing identity, website architecture, marketing strategies, and product development.
•	Directed retailer programs and oversaw the creation of over 1,000 food and gifting products.

Windy City Motorcycle Company
•	Defined marketing strategies and processes for the world's largest Harley-Davidson Dealer Group, Windy City Motorcycle Co., and implemented branding initiatives for the holding company and individual dealerships.

Learning Resources 
•	Successfully launched new products in the B2B Educational channel and B2C markets for Learning Resources, managing product design, naming, branding, packaging, and launch strategies.

Macy’s
•	Orchestrated integrated branding, positioning, and acquisition strategies for Macy's catering and events brand, One Eleven Events.

Big City Restaurant Group 
•	Developed and launched various wine, spirits, and beer products and brands.
•	Conceptualized, tested, launched, and promoted restaurant concepts and locations for Big City Restaurants, including Twisted Spoke, Lush Wine & Spirits, and Wine-O-Rama.

Brand Marketing & Creative Consultant 

•	Successfully oversaw the development of the global corporate marketing plan to support the company vision and strengthen Beazley's positioning in various markets.
•	Spearheaded the creation of a global approach to product and campaign planning, overseeing all related activities.
•	Established a strong global digital presence through the implementation of a digital-first strategy increasing engagement by 45%.
•	Designed and executed omnichannel campaigns aimed at increasing preference for Beazley by 25%.
•	Set clear objectives, monitored progress, and reported on effectiveness and ROI.
•	Built and led a global team responsible for brand management, marketing, digital, and social media efforts.

Head of Marketing

•	Developed and managed the look, tone and manner for all Sunstar CPG and Professional brands (including G•U•M) for the US, Canada, and Latin America markets. 
•	Directed the G•U•M Brand Evolution including communication and content strategies, and launched the updated Brand Book for consumer and professional channels.
•	Built the Integrated Communications discipline team and the expansion of the Marketing Services group.
•	Led the Sunstar Americas Digital Evolution including the launch of the Adobe Experience Manager platform.
•	Development of our social strategies including content development, community management and KPIs.
•	Led the development of Ecom strategies including content, ratings, and review management.
•	Led cross-functional teams to develop and implement comprehensive brand strategies, resulting in a 20% increase in brand awareness within the target market.
•	Developed and executed integrated marketing campaigns across digital, social, and traditional channels, driving a 15% increase in customer engagement and conversion rates.
•	Managed a multi-million-dollar marketing budget, optimizing spending to achieve a 10% reduction in overall marketing costs while exceeding KPIs.
•	Collaborated with key stakeholders to conduct market research and competitive analysis, identifying new opportunities for product positioning that led to a 25% increase in market share.

Director of Integrated Brand Communication, Marketing Services & Creative Direction

http://www.timturbett.com/projects/dremel/

•	Led brand initiative to double business in 5 years, achieving 2 years of double-digit growth in a historically flat business.
•	Defined the “Dremel User Journey” and expanded all supporting ecosystems, tactics, and touch points.
•	Developed mission statement “When We All Create, Make and Build, Our World is a Richer, More Personal Place to Live” executed in consumer facing efforts with the rallying cry of “Make More!”.
•	Created the “Touched by Hand” brand look, tone and manner for Global rollout.
•	Increased consumer acquisition and engagement with creation of the Experiential and Digital Engagement Group, resulting in +30M Social impressions, +90M Digital impressions, and +500K direct consumer engagements.
•	Defined new consumer acquisition segments including “Maker Movement”, “Techies”, Millennials, Females, Education, Custom Car and Motorcycle Builders, Digital Manufacturing and In-Home Businesses.
•	Established new businesses channels including Direct to Consumer Ecom, Consumer Retail, and B2B focus in Education and Business.
•	Launched a new “Digital Platform” including the branded website, user community, education platform, and tested new revenue streams including subscription, education and training, and a “Maker Marketplace”.
•	Formed partnerships with Britt+Co, Home Depot, HP/Sprout, Indian Motorcycles, Lowe’s, Make-a-Wish, Microsoft, Make Media/Maker Fair, and Wounded Warriors.

Director of Brand Marketing

http://www.timturbett.com/projects/redbox-2/

•	Established an internal agency to oversee development of marketing programs and consumer engagement initiatives.
•	Led the evolution of the Redbox brand's look, tone, and manner.
•	Managed production and execution of marketing, content, and promotional materials for 40K+ retail locations.
•	Successfully tested and launched new lines of business, such as Redbox Games, Redbox Instant by Verizon, Redbox Tickets, and Redbox Canada. 
•	Ensured brand consistency across all consumer touch points, including retail locations, affiliates, social media, and customer service.

Director of Brand & Creative Services

http://www.timturbett.com/projects/valspar-lowes/
http://www.timturbett.com/projects/valspar/

•	Established the Brand and Creative Services Department for a $3 billion international company.
•	Produced numerous programs for global retailers including Lowe’s, Home Depot, Walmart, Ace, and B&Q.
•	Launched various international products and brands including consumer research, product development, packaging, merchandising, traditional and digital advertising.
•	Managed all outside design, advertising, digital/online, and research vendor partners for brands such as Valspar, American Tradition, Cabot Stains, Eddie Bauer Paint, Guardsman, Goof Off, Quikrete, House of Kolor, Laura Ashley Home, Nickelodeon, Plasti-Kote, and Waverly.

Creative Director

•	Led a team in research, analytics, creative concept and development, and shopper marketing for various clients.
•	Implemented strategic in-store marketing programs and co-branding opportunities.
•	Developed Private Branded lines for major retailers including Home Depot, Lowe’s, KB Toys, and Linens 'n Things.
•	Created category-management systems for multiple retailers.
•	Spearheaded the Business Development Team, securing clients such as Bosch Power Tools, Milliken, E&J Gallo, Master Brands Cabinetry, KB Toys, Rust-Oleum Brands, Big Bowl Restaurants, Briggs & Stratton, Ultimate Support, and many more.

VP : Group Creative Director

Find out detailed information about Tim Turbett, Brand Marketing, Creative Strategy & Consumer Engagement Leader  in Chicago, Illinois

Tim Turbett: Brand Marketing, Creative Strategy & Consumer Engagement Leader in Chicago, Illinois

Tim Turbett