Timothy Liotta: in Lake Forest, CA

Planned and led strategic 2-year initiative to increase video consumption across all digital platforms and content partners. Hired and managed initial 3-person Digital Video team; grew to staff of 13 supporting input, publishing and programming of 20-25 cutting edge HD videos daily to connect viewers with weather occurrences. ? Created, supervised and actively participated in digital video process and consumption analysis. ? Achieved 300% increase in video view consumption with a record 1.4B views in 2014. ? Developed content creation process and production pipeline to ensure video resonated with target audiences, including content triage, length, scripting, available video and air time. ? Managed and assessed resources to ensure bandwidth to support production pipeline; supported staff with editorial decisions and assignment prioritization. ? Reduced costs per video by 50% in 6 months by understanding team’s daily work tasks, reviewing subject mining protocols, curating partner video and improving communication with editors to improve efficiency. ? Developed metrics to track performance using Taboola, Omniture, Brightcove and Visual Revenue analytics. ? Analyzed relevant content consumption data to understand how each piece of content performed with target audience. ? Created content adjustment plans based on data variables to improve future performance.

Directed and developed content strategies and managed supporting systems to improve news content and improve page views for expert and scientific coverage of weather news and events. Managed $1.8M annual budget and grew Digital Content team from 3 to 12 members. ? Defined and executed strategies and systems to expand and optimize editorial products for news, lifestyle and related content consumption. ? Achieved record growth over 3 consecutive years, moving from 198M page views of news content in 2010 to 1.3B in 2012. ? Identified and directed content management system change to improve efficiency and support site redesign; project managed 2 site redesigns. ? Utilized Omniture site metrics to define and develop editorial philosophy, direction and calendar; analyzed data daily to determine editorial menu that reflected market consumption. ? Led cross-platform projects across the network, including web, mobile, tablet and application channels. ? Transitioned lifestyle content to integrated products for advertisers to improve audience reach. ? Directed and developed initial “Countdown to Fourth of July” program that generated $5M+ in new advertising revenue in initial 22 months and was finalist for 2009 OMMA Members’ Choice Award.

Served as overall project manager and editorial director for newly created product promoting climate change and green living. Managed $1.5M budget and 3-member team. ? Led development teams through targeted projects including site redesign to increase site traffic; grew traffic from 250K unique visitors per month to average of 950K unique visitors and 5M page views in less than 2 years. ? Created and executed presentation of Smart Living to support green living concept, messaging and video content.

Developed creative direction and concepts, produced and executed all on-air marketing and promotional sound for top rated sports radio station. Supported Sports News, Talk and Live coverage of San Francisco Giants baseball team, San Francisco 49ers football team, Golden State Warriors basketball team, Stanford University football and basketball, San Jose Sabercats arena football team and San Francisco Bulls hockey team. ? Drove creative process and production for commercials, station promos, imaging clips and opens and closes for shows. ? Partnered with sales team to create pitch audio and support customer service. ? Co-hosted morning show from 2004 to 2006.