Timothy Watson: Ticket Sales Strategy - Revenue Planning & Operations in Glen Rock, NJ

- Manage and execute day-to-day sales campaigns including direct response tactics, database communications, and ticketing program execution for the New York Rangers and Rockettes Christmas Spectacular. - Work in conjunction with the marketing, marketing partnerships and fan development teams to develop creative assets and new media initiatives that will best achieve business goals. - Coordinate integration of all sales campaign assets leveraging all platforms in collaboration with the New York Rangers and Rockettes. - Maintain overall sales campaign calendars. - Assemble PowerPoint summary decks, excel documents and pricing models centralized on ticketing campaign and channel partners’ results. - Coordinate with sales channel partners on inventory and pricing of offers, and track effectiveness of campaigns.

- Collaborated with Account Management and Partnership Sales departments to create and maintain sponsorship contractual elements for clients within various industries, ensuring achievement of revenue goals, as well as increasing market share within each client. - Assisted in the execution of partnership programs through interaction with various internal stakeholders. - Coordinated setup of promotions and activations for all game nights and special events for NY Rangers. - Tracked sponsor revenue, expenses and contracts; maximizing all ROI channels. - Assisted in constructing the yearly partner recaps with the NY Rangers marquee brands including: Coca - Cola, Lexus, Delta Airlines, Tissot, Core Power, and Northwell Health. - Continuously grew and maintained a strong knowledge base of NY Sports, sports marketing in general, as well as all key partners. - Worked on a cross functional creative assignment focusing on marketing partnership opportunities for the company as a whole in a new u

- Responsible for developing a new business strategy to enhance and drive fans in game experience. - Presented new business strategy and plan to the C suite executive team. - Key team member in the development and implementation of the New Jersey Devils Alumni - Association website and various NJ Devils golf outings. - Supported fan development team in building and growing relationships throughout the Newark community, as well as statewide; and with the day-to-day department operations regarding daily events, logistics, etc. - Researched, contacted and assisted in establishing partnerships with non-profit organizations and partners to further enhance the Devils and overall hockey awareness; promoting more kids to be introduced to the sport and all of the amazing things it brings. - Created and maintained all production schedules.