Bike

Creative Agencies

Fashion

Lifestyle

Outdoor

Tech

Triathlon

Yoga

Health & Fitness

Great coffee

Documentary film

Getting outside everyday

Digital Insights & Partnerships Manager 

Top Management

Sports and lifestyle brand marketing professional with extensive strategic digital, social and grassroots marketing experience bringing brand stories to life in authentic and meaningful ways on and offline. Especially skilled in digital marketing, content strategy and marketing innovations (through technology).

Champion consumer insights for smart content strategy across brands, aggregate and design data visualization across social channels to display KPIs, and manage all search strategy and activation (SEO and SEM). 
Also leading tech R&D beyond site and social to advance marketing innovations across functions.

Shaped the stories of our brands through compelling digital content: A winning combination of Content Strategy, Digital Strategy, Integrated Marketing & Project Management.

Content Marketing Manager – CLIF Brands

Shaped the channel development, community building and day-to-day storytelling of CLIF Bar & Company on Facebook, Twitter, Instagram, Pinterest and company blog.

CLIF Social Media Manager – CLIF Brands

Led the development of strategic plans for LUNA Branded Content, shepherded integrated messaging across marketing vehicles to build brand equity and amplify word-of-mouth buzz.


Brand Experience Manager – LUNA Brand

Brand ambassador liaison, guiding brand messaging, education and support for participants of proprietary programs. Integral thought leader in development and evolution of influencer program models year-over-year.

Experience Marketing Coordinator, LUNA Brand

Non-Profit Program Management Experience 2001 – 2007:
•	Participant Representative, Avon Walk for Breast Cancer
•	Program Manager, Center for Bio-Entrepreneurship, UCSF
•	Program Assistant, Commonwealth Club of California


Non Profit Program/Event Management

Find out detailed information about Tina Crawford, Digital Insights & Partnerships Manager  in Oakland, CA

Tina Crawford: Digital Insights & Partnerships Manager in Oakland, CA

Tina Crawford

University of California, Berkeley