Tina Crawford: Digital Insights & Partnerships Manager in Oakland, CA

Champion consumer insights for smart content strategy across brands, aggregate and design data visualization across social channels to display KPIs, and manage all search strategy and activation (SEO and SEM). Also leading tech R&D beyond site and social to advance marketing innovations across functions.

Shaped the stories of our brands through compelling digital content: A winning combination of Content Strategy, Digital Strategy, Integrated Marketing & Project Management.

Shaped the channel development, community building and day-to-day storytelling of CLIF Bar & Company on Facebook, Twitter, Instagram, Pinterest and company blog.

Led the development of strategic plans for LUNA Branded Content, shepherded integrated messaging across marketing vehicles to build brand equity and amplify word-of-mouth buzz.

Brand ambassador liaison, guiding brand messaging, education and support for participants of proprietary programs. Integral thought leader in development and evolution of influencer program models year-over-year.