Tobias Farmer: in Oceanside, CA

- Managed and led a team of copywriters, production artists, graphic designers and digital designers through the creative process from ideation to the final product - Created cohesive branding that carries through all marketing touchpoints which includes print, collateral, point-of-sale, social, environmental design, digital, packaging, and out-of-home - Effectively manages timelines, budgets, and scope of each project while maintaining the highest level of creative work for a variety of clients and their specific needs

- Led multiple projects with the Creative Director with a focus on storytelling through creative ideation, copywriting, and video - Led the creative team in the concepting of the look and feel of the campaign directions and the overall tonality before presenting to the Creative Director and executing out each communication - Effectively managed timelines and budgets with the Creative Director and Account Service to deliver the highest production value and creative work possible for each project

- Managed and mentored a team of copywriters through the creative writing process from ideation to final product - Wrote narratives and other creative writing including a TV series treatment, narration for video and radio, digital, product naming, packaging, taglines, and headline