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National Sales Leader | Brand Builder & Wholesale Growth Architect | Lifestyle, Sportswear, Contemporary

Marketing & Sales

I&nbsp;don’t&nbsp;just&nbsp;sell&nbsp;products&nbsp;-&nbsp;I&nbsp;make&nbsp;sure&nbsp;brands&nbsp;show&nbsp;up&nbsp;where&nbsp;they&nbsp;count:&nbsp;in&nbsp;stores,&nbsp;with&nbsp;retail&nbsp;partners,&nbsp;and&nbsp;inthe&nbsp;moments&nbsp;that&nbsp;drive&nbsp;consumer&nbsp;engagement.With&nbsp;20&nbsp;years&nbsp;in&nbsp;lifestyle,&nbsp;contemporary,&nbsp;action-sports,&nbsp;and&nbsp;active&nbsp;outdoor&nbsp;markets,&nbsp;I&nbsp;help&nbsp;brands&nbsp;grow&nbsp;bothrevenue&nbsp;and&nbsp;relevance.&nbsp;I’ve&nbsp;driven&nbsp;major&nbsp;account&nbsp;growth,&nbsp;built&nbsp;high-performing&nbsp;teams,&nbsp;and&nbsp;executedprograms&nbsp;that&nbsp;turn&nbsp;creative&nbsp;ideas&nbsp;into&nbsp;measurable&nbsp;sell-through&nbsp;and&nbsp;lasting&nbsp;impact.From&nbsp;lifestyle&nbsp;and&nbsp;action-sports&nbsp;shops&nbsp;to&nbsp;streetwear&nbsp;boutiques&nbsp;and&nbsp;major&nbsp;national&nbsp;accounts,&nbsp;I&nbsp;understandwhat&nbsp;drives&nbsp;velocity,&nbsp;builds&nbsp;connections,&nbsp;and&nbsp;delivers&nbsp;results&nbsp;in&nbsp;competitive&nbsp;markets.&nbsp;This&nbsp;perspective&nbsp;shapeshow&nbsp;I&nbsp;lead&nbsp;-&nbsp;grounded,&nbsp;accountable,&nbsp;and&nbsp;close&nbsp;to&nbsp;the&nbsp;consumer

• Built and directed regional sales/showroom teams, achieving consistent revenue growth across major, specialty, and off-price channels.
• Owned GTM strategy, budgeting, forecasting, and inventory planning to align business objectives with channel demand.
• Optimized SKU mix and inventory turnover, reducing excess inventory through OP and improving profitability.
• Developed corporate gifting and off-price programs, increasing cash flow and clearing aged inventory.
• Directed the use of CRM/ERP systems (Full Circle, Nu Order) to enhance forecasting, reporting, and
sales team efficiency
• Expanded brand visibility through 20+ trade shows and markets annually, strengthening key retail
partnerships and accelerating account acquisition.

Director of Wholesale

• Led nationwide rollout across 500+ retail partners — including majors Urban Outfitters, Free People, Stitch Fix, Nordstrom, Bloomingdale’s.
• Scaled wholesale revenue through strategic account expansion and data-driven execution.
• Partnered with design, merchandising, and production to tailor seasonal assortments, boosting sell- through and profitability.
• Represented the brand at top trade shows (MAGIC, PROJECT, Chicago Collective, LA MRKT)

Sales Manager

• Directed national sales and creative strategy for the Graphics & Licensing division, relaunching heritage lifestyle brands including OP, Gotcha, Maui & Sons.
• Managed SMU and private label programs for Tilly’s, Boot Barn
• Increased key account sales through tailored assortments and data-informed merchandising strategies.
• Collaborated cross-functionally to align assortments with retailer goals and ensure flawless execution.

• Managed 11 Western states, driving  YoY regional sales growth and expanding brand footprint.
• Elevated in-store brand presence through merchandising, staff training, and retail marketing initiatives.

Regional Sales Manager - West

• Grew regional sales for lifestyle brands including OluKai Footwear, Kaenon Eyewear, LA Jolla Group, and Z SUPPLY, delivering consistent YOY growth.
• Managed key retailer relationships across the region, ensuring consistent execution of brand standards, merchandising, and promotional programs.
• Collaborated with brand teams on seasonal assortments, marketing initiatives, and wholesale strategies to align product offerings regionally with retailer needs.
• Mentored and trained junior reps, fostering stronger team performance and consistency in client engagement.
• Recognized as OluKai Sales Rep of the Year (2011) for outstanding performance.

Senior Sales Representative

• Grew regional sales for OluKai Footwear delivering consistent YOY growth.
• Managed key retailer relationships across the region, ensuring consistent execution of brand standards, merchandising, and promotional programs.
• Recognized as OluKai Sales Rep of the Year (2011) for outstanding performance.

Senior Sales Representative- Northeast USA

• Supported sales growth and key account management across the Northeast territory by delivering exceptional service and fostering strong client relationships. 
• Played pivotal role in account development through in-person appointments, regional trade shows, and retail clinics. 
• Managed the full sales cycle—from order placement to post-sale support—ensuring efficiency, accuracy, and elevated brand visibility at retail.

Junior Sales Representative

Find out detailed information about Tom Law, National Sales Leader | Brand Builder & Wholesale Growth Architect | Lifestyle, Sportswear, Contemporary in Dana Point, California

Tom Law: National Sales Leader | Brand Builder & Wholesale Growth Architect | Lifestyle, Sportswear, Contemporary in Dana Point, California

Tom Law