toni lande: Photographer in IRVINE, CA

Specializing in sports photojournalism & commercial Skills: • High end digital retouching • Building image composites for tabletop product photography • Assisting: lighting set ups, file ingestion, preparing sets, keeping the studio tidy, breaking down sets, organizing studio gear & other general studio related errands. • Studio lighting • Color correcting • Batch processing • Creating custom printer profiles. • Archiving images in Lightroom: keywording, creating libraries, etc. Maintaining digital asset management. • Gathering info for captions. Conducting in depth interviews, getting factual information.

• Retouched high volume of images for eCommerce & marketing departments while maintaining extreme attention to detail • Enhanced 3D renderings in Keyshot, removed imperfections, composite elements, & color correcting to match approved product samples • First choice among project managers to retouch licensed brand imagery due to having expertise in each brand's aesthetic • Increased quality & consistency among all licensed brand images • Prepared & followed a pre established naming convention for file management & ingestion

• Organized 10,000+ images by inputting naming conventions, image rights, & updating metadata for archival & search-ability • Professionally retouched & edited large quantities of images for print & online publication • Assisted lead photo editor in photographer management, client acquisitions, & world wide syndication to TV, newspaper, web, & magazines • Developed a new method to the digital asset life cycle from creation, syndication, & archiving which resulted in the agency having a more efficient syndication process