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Photographer

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Photographer & digital creative with a Bachelors of Fine Arts degree in photography with 6 years experience. I mainly specialize in shooting sports & commercial still life. Besides shooting, my other speciality is image manipulation & catalogue production. Other areas of interest: 3D image compositing, content creation, video editing.

I bring to the marketing and branding table a unique perspective due to my diverse range of hobbies and interests. Hobbies include: bodybuilding, sneakers, nutrition, & traveling!!

E X P E R I E N C E:
Photography: commercial, advertising, sports
Retouching: lighting + shading, Color correction, product + skin retouching, batch processing, removing unwanted artifacts
Catalogue Production: building layouts, reviewing & revising proofs, prepare files for print
Digital Asset Management: file ingestion methods, input naming, assisting metadata for archival/search-ability, creating libraries 
Photo Shoot & Video Production
Creative Development: creating a concept from start to finish


Specializing in sports photojournalism & commercial
Skills:
• High end digital retouching
• Building image composites for tabletop product photography
• Assisting: lighting set ups, file ingestion, preparing sets, keeping the studio tidy, breaking down sets, organizing studio gear & other general studio related errands. 
• Studio lighting
• Color correcting
• Batch processing
• Creating custom printer profiles.
• Archiving images in Lightroom: keywording, creating libraries, etc. Maintaining digital asset management.
• Gathering info for captions. Conducting in depth interviews, getting factual information. 

• Retouched high volume of images for eCommerce & marketing departments while maintaining extreme attention to detail
• Enhanced 3D renderings in Keyshot, removed imperfections, composite elements, & color correcting to match approved product samples
• First choice among project managers to retouch licensed brand imagery due to having expertise in each brand's aesthetic 
• Increased quality & consistency among all licensed brand images
• Prepared & followed a pre established naming convention for file management & ingestion

Production Artist/Retoucher

• Successfully photographed 2 large product catalogues for Fox Racing that required intense attention to detail on the brand's identity
• Worked with design team in designing sales catalogues with a focus on storytelling to reintroduce Fox's MX gear & create powerful imagery
• Retouched high volume of images maintaining a high level of technical quality of apparel & ensuring images are color corrected to match approved samples
• Ensure studio is tidy & equipment is working properly

Studio Photographer/Catalogue Production Assistant

• Organized 10,000+ images by inputting naming conventions, image rights, & updating metadata for archival & search-ability
• Professionally retouched & edited large quantities of images for print & online publication
• Assisted lead photo editor in photographer management, client acquisitions, & world wide syndication to TV, newspaper, web, & magazines
• Developed a new method to the digital asset life cycle from creation, syndication, & archiving which resulted in the agency having a more efficient syndication process


Deputy Photo Editor

Find out detailed information about toni lande, Photographer in IRVINE, CA

toni lande: Photographer in IRVINE, CA

toni lande

Brooks Institute of Photography