Tony Brown: in Oceanside, CA

* Developed and launched the brand identity for Futureproof, the first-ever finance festival in Huntington Beach, CA, which was recognized as the SXSW of finance. * Led a design team and collaborated with external agencies and freelancers to deliver exceptional results. * Created 200+ personalized speaker illustrations for various platforms and developed social media strategies and templates. * Directed and designed 10+ simultaneous projects, including app development, social media campaigns, mailers, and environmental designs. * Streamlined the Creative Department through SOPs for artwork requests and sendouts and improved team productivity with communication apps and presentation decks. * Partnered with external organizations to produce production materials, film, and videography, while creating high-quality art assets across multiple categories.

* Successfully launched multiple brands within the competitive CPG industry, securing major placements in top department stores nationwide, promoting a healthier lifestyle for consumers. * Oversaw the creative brand vision and prioritized internal creative team as design * lead for two junior designers and a social media manager, along with outsourced resources. * Drove and elevated the brand aesthetic across all marketing materials and campaigns, ensuring consistency across all consumer touchpoints. * Crafted captivating identities for packaging, front-end web, social media, environmental design, and marketing collateral across a variety of platforms. * Created comprehensive brand guidelines, presentation decks, and sales materials for two companies * Executed comprehensive 360 designs and storyboarding for editorial and website redesigns for a distinguished clientele under visionary designer Chad Farmer's experience. * Conducted trend research to determine the best way to visually represent a concept for presentation decks and design elements. * Developed the overall style and look of various projects, including publications, advertising campaigns, and front-end websites. * Approved designs, artwork, photography, and graphics created by other team members and coordinated with other artistic and creative departments. * Consulted with clients to develop an artistic approach and style and presented designs for approval.

• Senior Graphic Designer responsible for creating collateral that ensures maximum quality, consistency and accuracy and is on-brand in order to elevate consumer experience utilizing style guides and creative briefs. • Met deadlines to ensure projects where executed in a timely manner. • Communicated with Sales, Marketing Director, and project stakeholders to streamline processes. • Fostered strong, healthy, supportive, collaborative relationships w/ each team member.

• Direct Reports: Assisted in management of 3 Junior Artist • Senior Graphic Design leader, personifying passion, integrity, teamwork, and motivation. • Responsible for bringing the vision of the West Coast Novelty Group to life through innovative, trend- right, and brand-right graphic design. • Development of assets, on-product graphics/tees, and textile prints) that are new, cutting-edge and current. • Lead all design efforts while collaborating with other Product Designers, Graphic Designers, and Product managers. • Worked using brand guidelines for clients including Corona, Support the Cure, NBA, MLB, NFL, The Grinch, Great American Eclipse, Loteria, NFL Player Association, Lucky Clover, and Coca Cola.

• Direct Reports: 1 production artist & managed 3 custom print specialists • Graphic Design execution contributing to Social Imprints design language. • Reproduction of art assets to ensure a professional final product. • Conceptualizes, purposes, and produces marketing materials as a valuable tool to gain new business, increasing our visibility, and making it easier for our sales team to call on prospective clients. • Serves on the team’s daily production task force that identifies redundancies, maps out the days planninand saves the company thousands of dollars in unwarranted eras. • Custom E-commerce Webstore creation for clients including Airbnb, Zenefits, Clearslide, Dropbox, Aol, Couchsurfing, and Lyft. • Webstore management. • HTML and CSS. • Works directly with the CEO and creative on brand aesthetics and daily operations. • Ecommerce photography, re-touching and editing. • Winning submission of the 2015 Mercedes-Benz and Fast Company Drive Your Business Forward Contest. • Managed and developed tradeshow assets and print materials.

• Created original artwork along with accompanying product packaging for WAT-AAH!'s Taking Back the Streets, in support of the Partnership for Healthier America's Drink Up initiative. • Lead the First Lady Michelle Obama on her guided tour at the New Museum New York • Created original artwork a traveling group museum exhibition. • Developed limited edition packaging design, in support of the Partnership for a Healthier America’s Drink Up initiative campaign. • Designed digital artwork for print collateral including branding, packaging design, and large format print. • Select artist to execute on-site workshops with students. • Exhibited original artwork at Wallplay Gallery along with Gallery 151 in the Chelsea art district. • Fellow artist in the collective included Kenny Scharf, Shepard Fairey, Swoon, and Maya Hayuk.

• Created illustrations for young mens’s apparel program • Used hand-sketching, typography, ideation, color-theory, varied print techniques, and layout for visual presentations and apparel art assets

• Designed high caliber advertising and printed materials for international magazine Frank151 and Scion layout. • Used proficiency in Adobe CS, Photoshop, Illustrator, InDesign, MS Office and more for publication of articles. • Created hand-lettering and typography.

• Created CAD illustration, technical guides used for overseas production. • Completed and updated line sheets, design cards, costing documents pertaining to the design process. • Designed menswear including outerwear, denim, knits, woven, non-wovens and graphic tees for major department store distribution. • Developed packaging, labeling systems, and in-store displays • Created Tradeshow art assets for both displays and signage • Communicated with production facilities to insure correct color, fit, and function

• Generated original graphics and expressions for athletic and casual wear. • Produced trend and travel reports for members of the design team and presented ideas to marketing department. • Used graphic design skills, such as drawing/sketching, typography, ideation, color-theory, texture, spacing, scale, and visual presentation development. • Created original illustrations for men’s, women’s, and youth department store apparel • Developed art assets for Champion Apparel license. • Checked lab Dips to ensure garment/print color correctness for Image Lab.

• Designed graphics for the international licensed LeJean & Girbaud apparel. • Monitored emerging graphic screen trends. • Communicated and managed color resources, lab dips, yarn dyes, and specialty color naming. • Created materials for the developmental process including: original artworks, color indication, and artwork sizes. • Used graphic design skills, such as drawing/sketching, typography, ideation, color-theory, texture, spacing, scale, and visual presentation development. • Extensive international travel to production facilities to ensure timely delivery or garments, fit samples, and salesman samples. • Developed Tradeshow displays, art assets, and advertisements • Worked with external consulting agencies on editorial print, billboards, and corporate events. • Artwork featured in Trace, Vibe, LUSSW, and Antenna magazine.