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Sr. Manager, Online Marketing

Marketing & Sales

Creative and technical digital marketing leader with over 20 years of experience in interactive strategy and execution in all major touch points, including global web portals, e-commerce, social media, digital campaigns, promotions, SEO/SEM, community and mobile. Passionate about internet creative and technology, I have managed departments and global brands for companies like Acer, WB, HP, Verizon, Union Bank and Hot Topic. Industry experience in Consumer Electronics, Retail, Entertainment, Advertising and Finance. I will drive brand awareness, engagement and sales through all available online channels.  Hoping to advance and take the next step in my career evolution, encompassing other media.

Managed staff and vendors responsible for digital marketing of Acer and eMachines within Pan-America region, as well as Gateway, globally. Lead creative, content and operations online, including product marketing websites, e-commerce, lead generation, microsites, promotions, email, search (SEO and SEM), display advertising, online community, web analytics and social media.

* Managed 39 localized country websites in 15 languages, generating over 14 million page views and 5 million unique visitors per month.

* Developed social media strategy and content across Facebook, Twitter, Google+, LinkedIn and YouTube. Grew Facebook fans from 100k to 2.2 million in 2 years, through almost purely organic activities.

* Initiated and managed a channel lead program that converts website traffic into online retailer referral sales, projected to generate over $10 million in the first year.

* Launched new Acer e-commerce websites in US, Canada and Brazil.

* Established Acer Community support forums 

Managed staff and vendors responsible for creation and operations of ShockHound.com, an edgy blend of MP3 music downloads from the major and indie labels, band merchandise, original content and social media, all centered around the artist.

* Managed the design and implementation of an integrated e-commerce, MP3/video distribution and social experience, all from scratch, within 9 months.

* Integrated with 4 major labels and more than 50 independents to produce a music catalog of over 3 million tracks and 8,000 merchandise SKUs.

* Established a thriving music community with both staff-produced and user-generated content.

Technology Manager - ShockHound.com

Managed staff and vendors responsible for Retirement Services member web portals, including TruSource.com and SelectBenefit.com. Lead creative, content, development, testing and 24/7 support for B2C portals and SaaS services rebranded by Fortune 500 companies.

Vice President, E-Business Solutions

Managed staff and vendors responsible for building and operating consumer web portals and e-commerce sites, leading project management, development, web design, content, testing and systems infrastructure. Clients include Bankers Integration Group, Verizon, City of Oceanside, CollegeClub.com and HP.

Web Manager / Director

Led project teams to produce some of the most recognizable and successful online properties, including: WB.Com, EXTRA Online, WB Television Virtual Lot, WB Studio Stores Online, Madonna.com, EntertainDom.com, Interactive People's Court, Six Flags, Looney Karaoke and the Warner Bros. Domain, a technology entertainment showcase on the Microsoft Windows 98 active desktop (included on the Windows 98 installation CD).

Online Producer / Special Projects Manager

Managed designers and copywriters for a small ad agency.

Creative Director

Managed designers for a small magazine production shop.

Art Director

Freelanced for advertising copywriting and design.

Freelance Graphic Designer / Copywriter

Find out detailed information about Tony Masciola, Sr. Manager, Online Marketing in Dana Point, CA

Tony Masciola: Sr. Manager, Online Marketing in Dana Point, CA

Tony Masciola