Social Media stategy and operations for a variety of clients
in the retail, FMCG, health and fitness, construction,
I am an experienced and innovative social	hospitality and real estate sectors. December 2012 to
media and online content editor with	Present
exposure to various forms of media
platforms that drive and influence both local	An experienced marketing professional who can manage all the strategic
and global brand awareness. My skillls	and operational aspects of social media campaigns.
include SEO, web development, social	Has partnered operationally with Creative and Content teams to build out
media content planning and a creative	content calendars to ensure a steady pipeline of organic posts for various
approach to advertorial content as well as	channels to market.
photo and video creation. I have extensive	Defined the vision and strategy for full engagement with customers and
experience in the sports supplement, fitness	future customers across social.
and bodybuilding industries.	Have conducted and led social campaigns directed at social outreach in
the local community.
Experienced in platform research and target trends in a creative capacity.
Curated, generated, managed, tracked, and optimized content across
multiple social networks (Facebook, Twitter, Instagram, YouTube, Google+,
GET IN TOUCH	Pinterest, LinkedIn and Yelp to name a few).
Planned and executed social content for both evergreen and one-off
Mobile: 760 808 6095	campaign-led initiatives in addition to full execution and implementation.
Building out creative campaign specific programs that align to larger
Email: tonynolen@gmail.com	company priorities.
Managed influencer strategy, and worked with influencers to find strategic
Address: 160 Coyote,	opportunities to expand reach and impact.
Cathedral City, CA, 92234	Defined the criteria by which to evaluate influencer opportunities, as well
as the success key performance metrics.

Experienced with various software packages including but not limited to:
Hootsuite
Sprout Social
Buddy Media (Salesforce)
Basecamp
Dropbox
WordPress and custom Content Management Systems
Google Analytics
Facebook Insights

Content calendar development for website and social media updates.
Managed presence in social networking sites, including blog, Facebook,
Twitter, YouTube, and other similar community sites including content
development, community engagement, and reporting requests.
Championed Social Media across the business.
Wrote and edited content for the website as well as video interviews with talent with best web practices and SEO in mind. Managed a team of on and off-site PhD level writers.
Built all social media from the ground up, growing an organic audience.
Built out campaign-specific programs that align to larger company
priorities.
Planned and executed social content for both evergreen and one-off
campaign-led initiatives.

Content/Social Media Manager

Developed and implemented all fitness and nutrition plans for clients, while
working one on one to to help maximize each individual's goals.

Personal Trainer

Find out detailed information about Tony Nolen,  in Cathedral City, CA

Tony Nolen: in Cathedral City, CA

Tony Nolen

Royal Melbourne Institute of Technology (RMIT)

University of Melbourne

Victoria University