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Graphic Designer, Brand & Identity Specialist, Apparel Professional

Project Management

Streetwear Graphics Program

Hi, thanks for stopping by,  

I’m a senior graphic designer with a passion for creating unique visuals that help define brand identities. My background is rooted in retail apparel and fashion, and I thrive on collaborating creatively to produce design printables, marketing assets, and social content that truly resonate. I’m highly skilled in screen printing, sublimation, garment construction, and the production processes needed to bring designs to life.

Over the years, l’ve enjoyed working across various apparel programs and projects, supporting everything from pitch decks to trade shows. I am also proud to have played a role in mentoring young artists through community art events. I’m always excited to connect and create impactful visual experiences that make a difference.

Designed custom apparel silhouettes and graphics, led coordination of design projects, and developed pitch decks to support key initiatives. Managed day-to-day operations of the art department, ensuring clear and timely communication across design, sales, and production teams while maintaining the integrity of the creative vision. Contributed to licensed product lines, sample development, trade show preparation, and ongoing trend research. Additionally, established and maintained a freelancer program to support flexible creative needs.

Art Director/Sr Graphic Designer

Collaborated with cross-functional teams to develop and execute digital marketing initiatives, providing hands on creative direction for product launches, website design, e-commerce support, campaign assets, social media content, and merchandise design. Ensured consistency in visual storytelling by maintaining brand guidelines and upholding creative vision standards across all platforms and deliverables.

Senior Graphic Designer

Scoped, planned, and executed design projects aligned with client goals to deliver impactful visual solutions. Developed comprehensive identity packages including logo design, marketing collateral, event and trade show assets, and custom apparel graphics.

Key Responsibilities:
· Interpreted client project briefs and translated them into cohesive design strategies
· Created original apparel graphics and detailed illustrations
· Designed visual assets for marketing communications, web, and social media platforms
· Delivered production-ready files for print and merchandising
· Developed tech packs for apparel manufacturing

As Senior Designer, I led the Young Men’s Apparel Graphics program, collaborating closely with account managers to conceptualize and execute seasonal graphic direction. My responsibilities included presenting project briefs, assigning artwork to the design team, conducting fashion trend research, and developing seasonal color stories. 
I also played a key role in creating pitch decks for buyers and investors, as well as designing trade show materials and in-store visual displays.
In addition to my design role, I served as Event Coordinator for Blackbook Sessions, the company’s non-profit initiative. I organized and executed community art contest events aimed at empowering and inspiring creatively driven youth.

Sr. Designer

Find out detailed information about Tony Sylcott, Graphic Designer, Brand & Identity Specialist, Apparel Professional in Brea, California

Tony Sylcott: Graphic Designer, Brand & Identity Specialist, Apparel Professional in Brea, California

Tony Sylcott