Tony Sylcott: Commercial Artist, Brand Designer, Apparel Professional. in Brea, California

Collaborated with cross-functional teams to develop and execute design initiatives for in house private label programs AVVA Surf and Puppies Make Me Happy. Assisted in the development of apparel graphics, tech-packages, campaign visuals, digital ads, social graphics, print work design, and merch development for Online influencers. I helped provide branding and visual identity development, and ensured consistency in visual storytelling by maintaining brand guidelines and upholding creative vision standards across all platforms and deliverables.

Collaborated with the creative director and account managers in developing trend-driven generic and licensed apparel graphic programs for a variety of retailers. Helping develop creative visual trend strategies for several design initiatives, contributing to various seasonal design collections and market trend forecasting. Developing all manor of apparel graphic prints, pitch decks, tech-packages and trend boards.

As Senior Designer, I led the Young Men’s Apparel Graphics program, collaborating closely with account managers to conceptualize and execute seasonal graphic direction. My responsibilities included presenting project briefs, assigning artwork to the design team, conducting fashion trend research, and developing seasonal color stories. I also played a key role in creating pitch decks for buyers and investors, as well as designing trade show materials and in-store visual displays. In addition to my design role, I served as Event Coordinator for Blackbook Sessions, the company’s non-profit initiative. I organized and executed community art contest events aimed at empowering and inspiring creatively driven youth.