Tracey Kouri: in Tustin, CA

Women's Active and Sport Active Divisions • Increasing division sales over company projected divisional plan by 25% and company average by 15% • Creates consumer right assortments/product briefs for every level of distribution that address the consumer evolving lifestyle needs, over 1200 skus each season • Oversees two divisions by working directly with multiple in house teams to maintain a smooth transition from development to retail • Presents all major account buy meetings to secure next seasons’ buys by working directly with outside sales • Domestic and international travel for factory needs, research shopping and major trade shows • Develop reputation for prompt effective service with high levels of accuracy and creative problem solving

• Worked with all Women’s Branded Athletic suppliers (Nike, Vans, Skechers, Converse, Adidas, Puma, etc.) • Increased company reputation and trust will branded footwear companies • Researched and Developed of all trends and body styles for Fashion private brand make-ups • Managed open-to-buy, controlling inventory for over 30,000 sku counts for 62+ door chain • Total sales volume of $25 million, increasing volume each season for Women’s department • Partnered with Marketing, Planners, Allocators and Merchandisers for best product buys and placement

• Created 2 complete and separate branded lines/divisions (GoMax and Envy). Approx. 100 skus each season, each brand • Creates consumer right assortments/product briefs for every level of distribution that address the consumer evolving needs • Increased overall companies sales 14% year over year • Managed office staff of 20 along with 12 outside sales-reps and 3 designers • Traveled domestic and International (Europe, China, Hong Kong, Japan) for trade shows, trend market research and major accounts • Managed all major accounts (Journey’s, Buckle, DSW, Sears, Piperlime, Alloy, Etc.) for sales and product development

• Worked with and developed accounts (Dillard’s, Nordstrom’s, Alloy/Delia’s, Zappos, Piperlime, Journey’s, Buckle, etc.) for Branded Fashion Programs to maximize bottom line profit • Creates consumer right assortments for every level of distribution that address the consumer evolving lifestyle needs • Traveled domestic and international(China, Hong Kong, Japan and Europe) for trend development, trade shows and selling major accounts • Worked directly with factories for sampling, design, quality production and seasonal timely deliveries • Teamed up with graphic designers for seasonal line sheets and account recaps • Designs were featured in fashion magazines (Vogue, Elle, In-Style, Seventeen, Teen Vogue and editorials, LA Times and Footwear News) designed an award winning tradeshow booth

• Planned and worked with designers for all season trends and development – Approx. 150 items each season • Creates consumer right assortments/product briefs for every level of distribution that address the consumer evolving needs • Traveled domestic and international (China, Hong Kong, Japan, Europe) for trend development, factories, trade shows and customer relations • Managed sales team with annual sales exceeding $25M. • Worked directly with factories for timely deliveries and problem solving for maximum design profit • Strategized directly with major accounts (Nordstrom, Journey’s, Buckle, Bakers, Alloy/Delia’s, Zappos, etc.) for branded and private label sales programs