Lifestyle

Outdoor

Sr. Marketing Manager

Marketing & Sales

Resourceful leader adept at creating and implementing comprehensive strategic B2B and B2C initiatives for such clients as Toyota Motor Corp., Honda, Wahoo’s, ASICS Tiger, Chapman University, Metro Link and more.

ORMCO CORPORATION, Orange, CA
2010 – Present
Senior Marketing Manager

•	Develops and executes global strategic plans to drive product evolution and commercialization.
•	Analyzes market trends, customer needs, clinical trends and competitive landscape to optimize market position. 
•	Develops and implements B2B and B2C marketing campaigns; online, offline and all aspects of social media. 
•	Product responsibility, including market trends, competitive activity, category segmentation, consumer usage, and more
•	Lead branding, positioning, and market segmentation within their category of responsibility
•	Successfully saved the organization over $500K by strategic negotiations with media buying and agency consolidation. 
•	Implemented B2C initiatives that increased consumer web traffic by 350% and doctor locator searches by 190%.
•	Implemented B2B initiatives resulting in 22% increase in global sales. 


BRANDTAILERS, Irvine, CA
2007 - 2010
Account Supervisor (recruited by CEO)
•	Developed integrated approach for agency clients to increase sales, product awareness and brand awareness.
•	Executed in a variety of verticals including medical, automotive, beauty, housing, retail and more. 
•	Developed and executed online and offline campaigns ranging from website development, rebranding, social media, digital campaigns, interactive strategy, PR and media buying.
•	Analyzed daily corporate sales reports to tailor marketing plans for sales optimization. 
•	Directed and managed three Account Managers and three Account Coordinators. 


Account Supervisor

CREATIVE PRODUCTIONS, Long Beach, CA
2004 - 2007 
Account Manager (recruited by CEO)
•	Managed brand positioning, communications and media strategies for a full range of agency clients.  
•	Supervised all aspects of interactive and print projects, including website development, email campaigns, print campaigns, online and offline promotions and media buying.
•	Administered all aspects of client projects, including copy writing, creative, strategy, promotional marketing, budgets, timelines, finances and billing. 
•	Lead development of all aspects of RFPs and new business pitches resulting in multi-million dollar accounts including Toyota and Metro Link.
•	Supervised and mentored Marketing Coordinators. 


Account Manager

Find out detailed information about Traci Goodrich, Sr. Marketing Manager in Irvine, CA

Traci Goodrich: Sr. Marketing Manager in Irvine, CA

Traci Goodrich

UC Irvine