Travis Anderson: CEO E-commerce and Merchandise - MrBeast / Head of Apparel - Nike Virtual Studios in Los Angeles, California

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Travis Anderson

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CEO E-commerce and Merchandise - MrBeast / Head of Apparel - Nike Virtual Studios
Los Angeles | US
Skills
  • Brand Development
  • Product Development
  • Streetwear
  • Branding & Identity
  • Trend Forecasting
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Interests
Travel
Cooking
Reading
Film
Technology
Health food and supplements
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Industries
Fashion
Lifestyle
Skate
Streetwear
Surf
Work experience
Image MrBeast

MrBeast

Chief Executive Officer MrBeast.Store - Ecommerce and Merchandise | 04/2023 - Current

Image Nike

Nike

Head of Apparel - Nike Virtual Studios | 04/2022 - Current

Image Blank Generation

Blank Generation

Founder and CEO | 11/2010 - Current

We partner + engage with creatives, brands, and visionaries to create exceptional products, brand experiences, and solutions for the future. The Blank Generation Group (BGG) was established in 2010 as a premier brand, creative, licensing, and private label agency. BGG works with its own house brands, licensed properties, consulting, and private label business in all tiers of the market and retail. With offices in Los Angeles, London, and Hong Kong the group has a strong global presence in addition to its distribution and licensing partnerships in the USA, United Kingdom, Europe, Canada, Australia, Taiwan, South Korea, Japan, China, Brazil, and Southern Africa. Blank Generation is a full white glove service agency including brand management and development, creative services, design, product development, marketing, e-commerce, operations, and fulfillment. Clients: Brain Dead, General Admission, NBC Universal, Drew House, x karla, 100 Thieves, Team Liquid, Avril Lavigne, Top Shop, Nasty Gal, Selfridges, Urban Outfitters, KkCo, DYBBUK, Rumble Boxing, BMW, Fnatic, Dove Cameron, And Union, Fucking Awesome, Market, Gimme 5 and Catch Hospitality. Owned Brands: Faith in Chaos, Iron Fist, Kill City, Daydream Nation, Battleready, Iron Fist Athletic, Gentle Roar...
Image IRL/URL

IRL/URL

Co-Founder and President | 06/2022 - 04/2023

IRL/URL is a Creative Agency working in the idioms of Design, Brand, Fashion, Art, and Product.
Image Team Liquid

Team Liquid

Global VP of Apparel and Commerce | 04/2020 - 06/2022

Image Team Liquid

Team Liquid

Senior Management Consultant | 11/2019 - 04/2020

Image x karla

x karla

Senior Management Consultant | 01/2018 - 03/2020

www.xkarla.com This is a true story ... "Karla - I need a long tee shirt, and I want it to be like this" ... that's how it started. This was 5 years ago and there were no long shirts available ...so we made them. I'd buy Hanes tees in the LARGEST size possible, and we would cut them up and make the shirts out of the original fabric. You would think we had committed a crime, but the fans loved them! To the point that I would get daily requests ... but of course, they weren't available to buy. Which brings us to now ... Our style has evolved, but something that has never died is our love of a perfect white tee shirt. So here they are, the original shirt that started it all plus a classic fit ... and of course, I wanted some shirts for ME and all the girls. AND, most of all I wanted them to be affordable. These shirts are made to be worn, washed and worn again and again until they become as perfect as your favorite pair of jeans. Inspired by Justin and made by ME. We hope you love them! x karla
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drew house

Co-Founder and Senior Management Consultant | 07/2018 - 12/2019

Created and Co-founded the Drewhouse brand for Justin Bieber and Ryan Good.
Image 100 Thieves

100 Thieves

Senior Management Consultant - Apparel | 05/2018 - 09/2019

Image Rumble

Rumble

Senior Management Consultant - Head of Retail and Apparel | 09/2018 - 08/2019

Image Iron Fist

Iron Fist

Co-Founder and CEO | 01/2001 - 05/2017

Co-founder of alternative streetwear brand Iron Fist and Iron Fist Athletic. www.ironfistclothing.com and www.ironfist.co.uk
Image Daydream Nation LA

Daydream Nation LA

Founder and CEO | 09/2015 - 04/2017

www.daydreamnation.la
Image Fox Racing

Fox Racing

Creative and Managing Director / Partner | 01/2004 - 12/2006

Introduced and launched Fox Head brand into Southern Africa as exclusive master licensee for all soft and hard goods. Creative director, merchandiser, sales manager and general manager for all things Fox in Africa. Attended international design meetings with Fox International and it's creative / senior team and contributed towards product design and development for future collections.
Image Globe International Ltd.

Globe International Ltd.

Managing Director / Partner | 06/2002 - 12/2004

South African distribution, marketing and licensing of Australian surf and skate brand Globe Footwear & Apparel
Image ITI

ITI

Trend Forecaster and Project Manager | 01/2000 - 12/2001

Lead copywriter and trend forecaster in youth brand segment
Image 1610 Distribution

1610 Distribution

Owner / Partner | 01/1999 - 01/2000

Importer and exclusive distributor for Girl, Chocolate, Lakai, DVS, Zoo York, Shortys and other action sports related brands into Southern African region. Built indoor skatepark and youth facility in Johannesburg - Flystation. Business was acquired by an independent investor.
Image Skates For Afrika

Skates For Afrika

Owner / Founder | 09/1995 - 11/1998

Founded South Africa's first skateboard and skateboard lifestyle distribution company. Exclusive distributor for DVS, Shortys, Deluxe brands - Real, Spitfire, Thunder etc, Tum Yeto brand - Toy Machine, Zero, Foundation, Pig Wheels etc, Transworld Skateboarding and many more. Business was acquired by retailer Sidewalk Surfer.
Image Mambo Clothing

Mambo Clothing

Retail Sales | 05/1997 - 11/1997

Traveled and worked in London on the visa exchange program. Worked for Mambo Clothing as a Retail Associate and Warehouse coordinator.
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